Seasonal Marketing: How to get your digital signage ready for the Holidays
The holiday season is upon us and retailers need to be prepared. Don’t miss having a digital signage strategy for the holidays on the list.
What a difference customer experience can make
The brilliant marketing strategy included taking over a store in Santa Monica, redesigning the entire place to bring a high-end experience with outstanding décor, digital out of home advertising, gold details and close-to-perfection sales assistants. Shelves were then stocked with Payless products. Fashion influencers who attended the opening party paid $600 for regular Payless shoes that would usually cost […]
The power of digital out-of-home and Digital Signage
Friends, we’re living in unprecedented times. As we all sit and work at home, socially distancing ourselves while trying to ensure we’re all doing our part to help flatten the curve, it’s hard not to contemplate if what we do day to day has meaning and impact.Our world in April 2020 is a vastly different […]
How Digital Signage became even more important after re-opening
Like so many things in our lives, the time before and the after the Coronavirus pandemic will look and feel different. From how we feel about going back to work in an office tower, to simply going out for a sandwich, part of the new reality is this; going forward, every physical establishment we enter […]
Retailers: The next big thing in media
The top retailers in the United States are sleeping giants in the world of advertising. They have been hesitant to fully embrace the role of media company—providing information as readily as physical products. This is largely due to the idea that anything (including advertising) that keeps a visitor from making a purchase is a bad […]
Digital Signage Can Help You to Connect With Your Customers
Not being able to try the products and the lack of a physical shopping experience are still the biggest drawbacks of online shopping. Read more.
The future of brick and mortar retailers: New customer. New expectations.
Brick and mortar stores are in the midst of a radical change. Customer expectations for brick-and-mortar store experiences are evolving and ever-growing. Maintaining customer loyalty is becoming increasingly hard. Some analysts are predicting store closures could hit 12,000 by the end of 2019. In fact, Dressbarn, Gap, Pier 1, CVS, and other key retailers have […]
Investing to Improve Customer Experience in Retail
Around 65 percent of the world’s population are visual learners, meaning they learn and remember best through visual communication so having boring content in your stores is a massive missed opportunity. Using digital screens in retail allows customers to access information in an exciting and unique way. All digital signage can be updated with stores […]
The power of digital signage: Brand communication during COVID-19
Without a doubt, the COVID-19 pandemic has become one of the largest defining events of 2020. This unprecedented public health crisis brings many communication challenges that affect all companies. And this includes their employees and customers. Many companies paused all sorts of paid marketing communication and pulled back on existing ads campaigns to combat wasteful initiatives. […]
The best digital signage software must include these key features
Most businesses operating within today’s interconnected world can agree that digital transformation will positively impact every industry moving forward if not already. What’s equally important to consider is the fact that the digital signage space has innovatively been growing over the past 10 years with advancements that have gained worldwide recognition! All sorts of industries – from […]