In-Store Floor Projected Video
Adding projectors to in-store retail media networks turns unused floor space into a dynamic advertising channel
Why retailers are incorporating projectors into the retail media mix
Retailers are monetizing foot traffic and driving sales lift by transforming stores into digital media networks. Floor projected advertising offers a cost-effective and impactful way to promote products close to the point of purchase to drive incremental sales.
Use the floor, it’s free
Every inch of shelf-space is highly valued, and free wall space can be hard to find especially in small format stores.
Using floor space to engage and inform shoppers on the path to purchase is a win-win for all stakeholders including merchants and store ops.
Increase sales and create new revenue streams with floor projected video campaigns
Leverage Wovenmedia’s expertise to test out the benefits of this innovative new in-store channel.
- Use brand advertising to monetize highly trafficked aisles adjacent to key categories such as CPG.
- Make it easy for shoppers to discover latest offers and promotions enhancing the shopper experience and increasing brand affinity.
- Turn unused floor space into a valuable media asset.
- Easily deliver targeted campaigns across your stores with the WovenManager Content Management System.
Ready to test in-store projection?
Explore how our in-store projectors can power your retail media network.