Four Tips for Effective Digital Signage
When it comes to digital signage, there are many considerations and one size certainly does not fit all. These pointers can help highlight potential pitfalls as you try to set yourself apart in an increasingly crowded and vital space.
What a difference customer experience can make
The brilliant marketing strategy included taking over a store in Santa Monica, redesigning the entire place to bring a high-end experience with outstanding décor, digital out of home advertising, gold details and close-to-perfection sales assistants. Shelves were then stocked with Payless products. Fashion influencers who attended the opening party paid $600 for regular Payless shoes that would usually cost […]
The power of digital out-of-home and Digital Signage
Friends, we’re living in unprecedented times. As we all sit and work at home, socially distancing ourselves while trying to ensure we’re all doing our part to help flatten the curve, it’s hard not to contemplate if what we do day to day has meaning and impact.Our world in April 2020 is a vastly different […]
How Digital Signage became even more important after re-opening
Like so many things in our lives, the time before and the after the Coronavirus pandemic will look and feel different. From how we feel about going back to work in an office tower, to simply going out for a sandwich, part of the new reality is this; going forward, every physical establishment we enter […]
Retailers: The next big thing in media
The top retailers in the United States are sleeping giants in the world of advertising. They have been hesitant to fully embrace the role of media company—providing information as readily as physical products. This is largely due to the idea that anything (including advertising) that keeps a visitor from making a purchase is a bad […]
Why Having Relevant Digital Signage Content Should Be Your #1 Priority
For the modern marketer, a good marketing strategy and digital content management is key. In 2019 we see a digital world overloaded with video content everywhere we go. There is an exceptional and ever-growing amount of content made available every day, every minute, every second, competing for our attention. In fact, CISCO predicted that by 2021, 17 […]
The future of brick and mortar retailers: New customer. New expectations.
Brick and mortar stores are in the midst of a radical change. Customer expectations for brick-and-mortar store experiences are evolving and ever-growing. Maintaining customer loyalty is becoming increasingly hard. Some analysts are predicting store closures could hit 12,000 by the end of 2019. In fact, Dressbarn, Gap, Pier 1, CVS, and other key retailers have […]
The power of digital signage: Brand communication during COVID-19
Without a doubt, the COVID-19 pandemic has become one of the largest defining events of 2020. This unprecedented public health crisis brings many communication challenges that affect all companies. And this includes their employees and customers. Many companies paused all sorts of paid marketing communication and pulled back on existing ads campaigns to combat wasteful initiatives. […]
The best digital signage software must include these key features
Most businesses operating within today’s interconnected world can agree that digital transformation will positively impact every industry moving forward if not already. What’s equally important to consider is the fact that the digital signage space has innovatively been growing over the past 10 years with advancements that have gained worldwide recognition! All sorts of industries – from […]
Digital trends in retail to watch in 2021
The world of technology innovation and the software industry As a technologist studying Computer Science in the early 80s, I learned how to program in machine language using behemoth keypunch machines used as keyboards to type my programs with a stack of cards with holes in them so that I could run them in a […]