Webinar: How Wovenmedia & Sharp/NEC Revolutionized Floor-Projected Video at Big-Box Retail
Join us on Tuesday, December 7th at 10 am PST/ 1 pm EST. The session will discuss how advancements in laser projection technology make projecting video from high distances more effective than ever before. Learn how using floor-projected video can boost sales when placed adjacent to related products, help with wayfinding in large retail spaces, and enhance the shopper experience.
Seasonal Marketing: How to get your digital signage ready for the Holidays
The holiday season is upon us and retailers need to be prepared. Don’t miss having a digital signage strategy for the holidays on the list.
Four Tips for Effective Digital Signage
When it comes to digital signage, there are many considerations and one size certainly does not fit all. These pointers can help highlight potential pitfalls as you try to set yourself apart in an increasingly crowded and vital space.
What a difference customer experience can make
The brilliant marketing strategy included taking over a store in Santa Monica, redesigning the entire place to bring a high-end experience with outstanding décor, digital out of home advertising, gold details and close-to-perfection sales assistants. Shelves were then stocked with Payless products. Fashion influencers who attended the opening party paid $600 for regular Payless shoes that would usually cost […]
The power of digital out-of-home and Digital Signage
Friends, we’re living in unprecedented times. As we all sit and work at home, socially distancing ourselves while trying to ensure we’re all doing our part to help flatten the curve, it’s hard not to contemplate if what we do day to day has meaning and impact.Our world in April 2020 is a vastly different […]
How Digital Signage became even more important after re-opening
Like so many things in our lives, the time before and the after the Coronavirus pandemic will look and feel different. From how we feel about going back to work in an office tower, to simply going out for a sandwich, part of the new reality is this; going forward, every physical establishment we enter […]
The power of digital signage: Brand communication during COVID-19
Without a doubt, the COVID-19 pandemic has become one of the largest defining events of 2020. This unprecedented public health crisis brings many communication challenges that affect all companies. And this includes their employees and customers. Many companies paused all sorts of paid marketing communication and pulled back on existing ads campaigns to combat wasteful initiatives. […]
The best digital signage software must include these key features
Most businesses operating within today’s interconnected world can agree that digital transformation will positively impact every industry moving forward if not already. What’s equally important to consider is the fact that the digital signage space has innovatively been growing over the past 10 years with advancements that have gained worldwide recognition! All sorts of industries – from […]
Digital trends in retail to watch in 2021
The world of technology innovation and the software industry As a technologist studying Computer Science in the early 80s, I learned how to program in machine language using behemoth keypunch machines used as keyboards to type my programs with a stack of cards with holes in them so that I could run them in a […]
Create the most effective digital out-of-home advertising
We’ve mentioned in our previous posts how daunting can be to develop and execute a digital out-of-home advertising strategy. So, we can relate in case you feel you don’t know where to start creating the most effective digital out-of-home advertising. To help you out in that mission, we’ve summed up 5 key essential W’s that will give […]