The power of digital signage: Brand communication during COVID-19
Without a doubt, the COVID-19 pandemic has become one of the largest defining events of 2020. This unprecedented public health crisis brings many communication challenges that affect all companies. And this includes their employees and customers. Many companies paused all sorts of paid marketing communication and pulled back on existing ads campaigns to combat wasteful initiatives. […]
Advancing Higher Education via Digital Signage
In the midst of everything 2020 has left on our plates, there seems to be more progress than ever when it comes to technological innovation/expansion. Our world’s becoming more digitized by the second! We’ve got historical surges of smart devices, right alongside greater demand for context-aware digital/smart content. Some experts are even referring to this […]
The best digital signage software must include these key features
Most businesses operating within today’s interconnected world can agree that digital transformation will positively impact every industry moving forward if not already. What’s equally important to consider is the fact that the digital signage space has innovatively been growing over the past 10 years with advancements that have gained worldwide recognition! All sorts of industries – from […]
Digital Signage Guide for Beginners
Developing and executing on a Digital Signage strategy can be daunting. So, you may find yourself asking, is it all worth it? I could simply respond yes! However, there are so many statistics now that validate the return on investments of an effective Digital Signage solution – read on! I think we can agree that […]
Digital trends in retail to watch in 2021
The world of technology innovation and the software industry As a technologist studying Computer Science in the early 80s, I learned how to program in machine language using behemoth keypunch machines used as keyboards to type my programs with a stack of cards with holes in them so that I could run them in a […]
Create the most effective digital out-of-home advertising
We’ve mentioned in our previous posts how daunting can be to develop and execute a digital out-of-home advertising strategy. So, we can relate in case you feel you don’t know where to start creating the most effective digital out-of-home advertising. To help you out in that mission, we’ve summed up 5 key essential W’s that will give […]
Digital Signage Programming Strategy Made Easy
Maximize your digital signage success with a clear programming strategy. Attract and engage your audience with relevant content and a call to action.
Guide to executing a successful digital signage project
Executing a successful digital signage project – from concept to deployment – takes patience, expertise, and a concise but comprehensive view of all the moving parts. But done right, a successful digital signage project can transform its new location. If you don’t know exactly where to start, here are some building blocks for a successful […]
Creating a Safe Experience in Retail Via Digital Signage
In consideration to the ongoing pandemic, people are now more than likely to pay attention to their everyday surroundings, in order to stay safe while maintaining their peace of mind. In this sense – as a business owner – it’s extremely important to think “Do I feel safe?” when putting yourself in anyone’s shoes. Therefore, […]
Dispensary Digital Signage and Dispensary Menu Boards
Nothing’s more powerful than an idea whose time has come, and although Cannabis has been around for ages, its mainstream acceptance on a global scale is just starting to blossom. More money is beginning to flow within the industry, including heavy levels of consolidation around top-level firms looking to get their feet wet with initiatives […]