Digital Signage Content Strategy and Customization Matters
For me, a lot of what I see on these out-of-home screens is wasted. By wasted I mean there’s nothing relevant reaching me – the consumer or viewer sitting in that seat, in that space, at that time. Now I don’t expect to have personalized content for me and me alone. I can get that […]
The World of Digital Signage. Thinking Outside the 16:9 Box
The ever-changing, shape-shifting, fluid world of Digital Signage. As digital screens continue to pop up just about everywhere, the size and shape of them seem to be almost unlimited. Gone are the days when digital signage is confined to the 16:9 aspect ratio, landscape display, or even to screens themselves. Marketers are constantly looking for new ways […]
7 Tips to Build your Unique Digital Signage Strategy
Like everything we do in our daily lives, the power of Digital Signage is in the palm of our hands now and the possibilities are endless. That said, there remain some basic rules and guidelines that anyone who touches digital signage should take into account when planning their signage strategy. Quick tips to build your […]
Don’t waste your space. Turn Wait Times into Informative and Engaging Experiences
Sitting at my local car dealership the other morning, waiting in the lounge area for my car maintenance to be finished, I couldn’t help but notice how everyone’s eyes were on their phone, or computer (myself included) vs watching what was running on the lounge TV screen. I believe something related to science and space […]
Why Having Relevant Digital Signage Content Should Be Your #1 Priority
For the modern marketer, a good marketing strategy and digital content management is key. In 2019 we see a digital world overloaded with video content everywhere we go. There is an exceptional and ever-growing amount of content made available every day, every minute, every second, competing for our attention. In fact, CISCO predicted that by 2021, 17 […]
Everything you need to know about the future of digital signage
Technology and digital signage have changed not only the way people interact with each other, but also the way they engage with brands. People are demanding more technology in their daily lives and, for that reason, the digital signage market will be experiencing massive growth in the next five years. Digital signage can be a puzzle that you might not know where […]
Investing to Improve Customer Experience in Retail
Around 65 percent of the world’s population are visual learners, meaning they learn and remember best through visual communication so having boring content in your stores is a massive missed opportunity. Using digital screens in retail allows customers to access information in an exciting and unique way. All digital signage can be updated with stores […]
Eco-Friendly Business: How to Make Your Business More Sustainable
In 2021 customers are searching for more and more ways to help the environment through their buying decisions and are even willing to boycott and stop buying from businesses that do harm to the environment. Companies can improve their relationships with customers by making their efforts to go green easy to understand and identify. A green business […]
Bring Tokyo 2020 Summer Olympics content to your digital signage screens
The Tokyo 2020 Summer Olympics starts July 23, and here’s why that’s a big deal. During Covid, we’ve gone thru a range of limitations including a total lockdown and stoppage in all sports, to where we stand today with the allowances of fans in some venues. Whether you’re a professional sports fan or an amateur athlete […]
5 Reasons why your business needs digital signage
These days, everyone is using screens; we feel comfortable with them and we feel entertained by them. Not using digital signage within your business is a massive missed opportunity for many reasons, such as content that boosts your customer experience or using a more interactive and intuitive way of training your employees. Today we’ll be looking […]