Retail digital signage and advertising displays
For 2020 and beyond, retailers should take advantage of their in-store traffic as it relates to advertising monetization Retailers have made significant progress over the past decade elevating their online, e-commerce experience for their customers. Much work remains to close the gap with Amazon and eBay, but traditional retailers are at least fully engaged and […]
Digital signage screens are brighter than ever: The rising of 4K content
The potential of Digital Out-of-Home is wide and vast. With every new opportunity in place-based media, comes a new opportunity for data collection based on targeting, and engagement. There are digital signage screens everywhere you go. If they are successful, they’re incorporating some element of interactivity, with the ability for network software and hardware solutions to […]
Wovenmedia innovates to solve problems
As a participant at the World Congress on Information Technology 2019 (WCIT 2019), which was held from October 6-9 in Yerevan, Armenia, I could not help but to reflect on years past on the journey we at Wovenmedia had taken to hire some of our technical resources in Armenia exactly 9 years ago. It was promising to […]
Digital signage is the superior solution for universities
70% of colleges and universities already use digital signage on their campuses. This must mean there are measurable and meaningful benefits to this, right? Yes, is the answer. Let’s look at some of the key reasons campuses across the country are adopting an engaging digital signage strategy. What’s in digital signage for the University? Getting […]
Digital signage software and the innovator’s dilemma
Digital Signage software companies could learn a lot from Clayton Christensen’s famous book The Innovators Dilemma. The idea that large established companies can fail by innovating based on the needs of their current customers by making existing digital signage software faster and more powerful – “Sustaining Innovation”; on the other hand much smaller digital signage companies can be […]
Digital signage in Showrooms
Showrooms are all about customer perception and customer experience. The mastery of seducing the customers’ perception into loving your showroom, and consequently, your brand can be both costly and challenging. However, with some smart insights and a well-functioning digital signage solutions, your showroom can be top-notch without devouring your budget.
Digital Customer Experience in Retail
What are the main KPI’s (Key Performance Indicators) for retailers? There are a few that we can guess – revenue, upsell, stock, etc. It’s clear that as we move forward in a truly digital age, one KPI must be digital customer experience. This requires a deep dive into the customer journey (no, not the drive […]
Digital Signage Checklist: The right steps to deploy a successful digital signage network
You have reached the right conclusion that digital signage can enhance brand engagement and drive sales. Now you need to take the right steps to deploy a successful digital signage network in your business locations. But what are these steps exactly? You probably have a lot of questions that need answers before you hit GO. […]
Why digital signage in gyms plays an increasingly important role
There’s no denying that the 2020/21 lockdowns created hardships within the fitness industry; government grants kept businesses standing, but never really bridged a gap between remaining open and closed, meaning popular sign-up months like January were completely obsolete. Now – the tides are finally turning! Roadmap guidance released in February showed that fitness gyms would return indoors for […]
Building glocal customer experience
Can You Be Both Global and Local At The Same Time? McDonald’s is McDonald’s everywhere right? The same Golden Arch and the same big Mac. Or take Coca Cola, the same bottle and the same taste everywhere. A BMW is the same BMW and the same ultimate driving machine. We tend to believe that brands […]