The power of digital out-of-home and Digital Signage
Friends, we’re living in unprecedented times. As we all sit and work at home, socially distancing ourselves while trying to ensure we’re all doing our part to help flatten the curve, it’s hard not to contemplate if what we do day to day has meaning and impact.Our world in April 2020 is a vastly different […]
How Digital Signage became even more important after re-opening
Like so many things in our lives, the time before and the after the Coronavirus pandemic will look and feel different. From how we feel about going back to work in an office tower, to simply going out for a sandwich, part of the new reality is this; going forward, every physical establishment we enter […]
The power of digital signage: Brand communication during COVID-19
Without a doubt, the COVID-19 pandemic has become one of the largest defining events of 2020. This unprecedented public health crisis brings many communication challenges that affect all companies. And this includes their employees and customers. Many companies paused all sorts of paid marketing communication and pulled back on existing ads campaigns to combat wasteful initiatives. […]
The best digital signage software must include these key features
Most businesses operating within today’s interconnected world can agree that digital transformation will positively impact every industry moving forward if not already. What’s equally important to consider is the fact that the digital signage space has innovatively been growing over the past 10 years with advancements that have gained worldwide recognition! All sorts of industries – from […]
Digital trends in retail to watch in 2021
The world of technology innovation and the software industry As a technologist studying Computer Science in the early 80s, I learned how to program in machine language using behemoth keypunch machines used as keyboards to type my programs with a stack of cards with holes in them so that I could run them in a […]
Creating a Safe Experience in Retail Via Digital Signage
In consideration to the ongoing pandemic, people are now more than likely to pay attention to their everyday surroundings, in order to stay safe while maintaining their peace of mind. In this sense – as a business owner – it’s extremely important to think “Do I feel safe?” when putting yourself in anyone’s shoes. Therefore, […]
Dispensary Digital Signage and Dispensary Menu Boards
Nothing’s more powerful than an idea whose time has come, and although Cannabis has been around for ages, its mainstream acceptance on a global scale is just starting to blossom. More money is beginning to flow within the industry, including heavy levels of consolidation around top-level firms looking to get their feet wet with initiatives […]
Digital signage screens are brighter than ever: The rising of 4K content
The potential of Digital Out-of-Home is wide and vast. With every new opportunity in place-based media, comes a new opportunity for data collection based on targeting, and engagement. There are digital signage screens everywhere you go. If they are successful, they’re incorporating some element of interactivity, with the ability for network software and hardware solutions to […]
Digital signage in Showrooms
Showrooms are all about customer perception and customer experience. The mastery of seducing the customers’ perception into loving your showroom, and consequently, your brand can be both costly and challenging. However, with some smart insights and a well-functioning digital signage solutions, your showroom can be top-notch without devouring your budget.
Digital Customer Experience in Retail
What are the main KPI’s (Key Performance Indicators) for retailers? There are a few that we can guess – revenue, upsell, stock, etc. It’s clear that as we move forward in a truly digital age, one KPI must be digital customer experience. This requires a deep dive into the customer journey (no, not the drive […]