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Featured Articles

Take a look at a few of our most popular recent articles to learn about industry trends,
how Wovenmedia is adapting to meet your needs, and more.

All Articles

Take a look at a few of our most popular recent articles to learn about industry trends,
how Wovenmedia is adapting to meet your needs, and more.

Why You Should Invest in Digital Signage The Omnichannel Solution for 2023
digital signage for retail

Why You Should Invest in Digital Signage: The Omnichannel Solution for 2023

Studies show that a large percentage of today’s consumers do their research online before buying in-store. And they expect a seamless journey across all physical and digital platforms. Digital signage solutions can help you to connect your in-store and online experience, improve customer interactions with your brand, and drive sales. Keep reading to find out more. In this article, we set out the top three reasons why you should invest in digital signage in 2023.

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digital signage advertising network
Digital signage

How Does a Digital Signage Advertising Network Work?

A digital signage network consists of a group of screens and projectors, used to share a message (image and video) with the audience. For example, a retail store with multiple screens to share the latest deals or services offered at the store with shoppers.

A digital signage advertising network on the other hand is a series of networked screens that can advertise different products and services with the opportunity to tap into an additional revenue stream.

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How Digital Signage is Changing Brand Communication
Digital signage

How Digital Signage is Changing Brand Communication

Brand communication is the voice of your brand. It defines your relationship with your customers and how they respond to you. Done right, it even has the power to influence the purchasing decisions of your audience. If you’re evaluating your brand communication strategy right now, wondering if it could lead to more sales, the first thing you need to do is assess the channels you’re using.

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Reasons to Start Playing Background Music in Your Store
digital signage for retail

5 Reasons to Start Playing Background Music in Your Store and Attract New Customers

How much attention do you pay to ambient music while you’re out shopping? Most of the time, we’re so used to it being there, we just let it fade into the background. But even if you’re not consciously aware of what you’re listening to, the type of music retailers play can have a huge impact on our mood and behaviors. The power of background music in retail has been the subject of extensive scientific research.

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