Digital Signage Content Creation: Master Your Digital Signage Strategy
Content creation for digital signage is not like designing a commercial or an online ad. It’s an art form all of its own. As well as with outdoor advertising (billboards, posters, etc.), your audience is on the go, and you only have a few seconds to grab their attention. The main goal of digital signage content creation is to boost engagement, improve the customer experience, and drive sales. But to achieve your goals, you need to create designs that your audience will connect with in an instant. Showing relevant content on your digital screens is a huge part of this.
Why is digital signage content creation important?
Digital signage can do a lot for your business. It can increase brand recognition, improve your customer experience, boost revenue, and more. But only if you choose the right content, content that makes sense to your customers in the context of your business and where they’re seeing it.
Find out more about the benefits of digital signage and how your industry can benefit here.
Showcasing engaging content is a critical part of any digital strategy. But businesses with high dwell areas, like healthcare waiting rooms, auto dealerships, banks, and retail stores, are especially well placed to profit from installing video-based digital signage networks. In these places, you have customers waiting for service. And, let’s be honest, looking for something to entertain them in the meantime.
To take advantage of a receptive audience, marketing coordinators should think carefully about the programming pie. Above all, to make sure they’re sharing diverse content that’s going to keep consumers and employees entertained and informed throughout the day. Your content should be fresh, engaging, and above all, relevant, so no one switches off.
Digital signage content ideas
1. Seasonal Content
Playing seasonal content is a great way to keep your feeds current, grab your audience’s attention, and drive sales. Whether it’s Valentine’s Day, Halloween, or the holiday season, showcase relevant content to get people into the holiday mood and inspire them to start shopping for gifts.
2. Information & News Content
Keep customers and team members up-to-date with what’s happening in your industry. Current events, latest trends, and anything else you think may be of interest to your audience. This is a great way to develop your network content strategy and start building a community for your brand.
3. Entertainment Content
Mix up your media. Reduce perceived waiting times and improve your customer experience by mixing educational videos with content that’s designed for entertainment purposes only. For instance, displaying interesting long-form content in high dwell areas and bite-sized clips for retail shoppers can help you create memorable brand experiences.
WovenContent is the largest online library of rights-cleared, third-party, broadcast-quality digital signage content, anywhere. From short clips to long-form content, we have options for every dwell time from 150+ premium providers.
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4. Promote Products & Services
Whether you’re in the hospital, healthcare, retail, automotive, or any other industry, it’s important to keep your customers up-to-date with the latest product information. Share current sales or promotions on your digital screens to appeal to existing customers and attract new ones, customizing the deals for your target location.
5. Weather Feeds
Pull local weather information and display it on your digital signage boards to keep your viewers informed. You can tie this in with product promotion or seasonal marketing campaigns. For example, to create winter health infomercials, sell weather-appropriate gear, etc.
Extend your marketing campaigns to in-location screens throughout your chain and send targeted messages to individual screens with WovenManager. Our smart Content Management System (CMS) was designed specifically for use with digital signage.
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6. Menu Boards
Menus are often subject to change. And digital menu boards give retailers and restaurants the flexibility to advertise seasonal dishes, offers on food and drink, and more. Moreover, you can add photo or video content into the rotation, too, to draw the eye. Without having to reprint everything.
7. Social Media Walls
Display user-generated content (UGC) from social media on your screens in real-time. This will help you build social proof and show how people are interacting with your brand online. Share hashtags, mentions, and tagged photos and videos from your customers’ feeds to shine a light on the customer experience and grow your following on social media.
How to create digital signage content
The first thing you need to remember about digital signage content creation is that every element should have a purpose. Thus, your displays should send a message to viewers that make them want to take action. So, use motion, graphics, video, and copy in a mindful way to create campaigns that resonate with consumers and inspire them to buy your products/services.
The Four B’s: Be Brief, Be Bold
Concision is key. Take a simple idea and turn it into a concept that allows you to tell your story in the fewest number of words. The average human attention span only lasts for eight seconds – and that’s decreasing year upon year. Use big, bold, accessible fonts to grab the viewer’s attention, and keep your message short so you don’t lose your audience halfway through.
Studies show we actually remember things for longer if there’s a visual element involved. So, while the copy is often the driver for an effective CTA, make sure you pair it with relevant graphic or video content. As a result, this can a) attract attention and b) aid retention. Digital signage best practice guidelines recommend you use big images and bold colors for maximum impact.
Work with a knowledgeable team to create the best digital signage content
Designing content for digital signage requires an expert touch, experience working with visual elements, and familiarity with different types of media. If you want to bring your story to life using video and animation but you don’t know where to start, we can help.
Wovenmedia digital signage solutions offer an end-to-end network and infrastructure design service.
Contact us to arrange an initial consultation and find out how our team of creatives can turn your ideas into a digital marketing campaign that’s not just eye-catching, but also hyper-targeted, impactful, and effective in driving sales.
