New Immersive Digital Signage Trends: QR Codes, Augmented Reality, and Anamorphic Billboards
New digital signage trends, like QR codes, mobile AR, and anamorphic billboards, are transforming how businesses interact with customers. QR codes offer quick access to exclusive content and discounts. Mobile AR creates a virtual reality experience accessible on smartphones. Anamorphic billboards use optical illusions to create immersive advertising campaigns. These trends are changing how businesses engage with customers, and as the industry continues to evolve, we can expect more innovative uses for these technologies.
The Power of Original Branded Content in OOH Networks: How to Drive Business Success
With a return to in-person shopping and service sector visits, venues such as retail and medical offices have an opportunity to build brand awareness, customer loyalty and improve the in-person experience through original branded content on OOH networks. You can build out an omnichannel experience with uniquely crafted brand content that extends your messaging to in-person environments.
Video Content Programming: How to Use It to Enhance Your In-Store Strategy
One of the biggest advantages of digital signage is the ability to use video content to attract, engage, and sell to customers. In this blog, we will explore the benefits of video content programming for retailers and business owners in healthcare, automotive, and other industries. Keep reading to learn more about how you can use video content to engage and entertain shoppers.
Tax Season Content Strategy: How to Use In-Location Screens to Inform and Engage
Tax season is in full swing, and if you’re looking for ways to engage your customers and build your brand integrity, incorporating tax tips into your content strategy may be the way to go.
This year Wovenmedia has partnered with CNBC to promote financial literacy to a wider audience by bringing a series of “tax tips” videos to your digital screens.
Choosing the Right Digital Signage Content for 2023
Choosing the right kind of digital signage matters. What media is best to use to be effective will depend based on the location of the screen, its purpose, and the target demographic. WovenContent offers rights-cleared content in a variety of categories ready-to-use in digital signage screens everywhere.
7 Tips for Building and Scheduling Your Digital Signage Content in Retail
Planning and scheduling your digital signage content in advance makes managing your network much easier. Not only does it save time, but it can also help you keep track of what’s playing where and when. Enabling you to monitor the results and make adjustments to reach more of your audience.
2022 Retail Holiday Trends: How to Reach Shoppers This Holiday Season
42% of shoppers will shop in-store and online this season to find the best prices and experiences. Use new technology to drive success (and sales) this 2022 holiday shopping season.
Get your Digital Signage Content Ready for Back To School
Research from the Out of Home Advertising Association of America and The Harris Poll found 68% of back to school shoppers will be looking for OOH ads regarding special sales and deals as they make buying decisions this summer.
Digital Signage Content Creation: Master Your Digital Signage Strategy
Content creation for digital signage is not like designing a commercial or an online ad. It’s an art form all of its own. As well as with outdoor advertising (billboards, posters, etc.), your audience is on the go, and you only have a few seconds to grab their attention
Get your Digital Signage Content Ready for Summer
As the sun shines longer and brighter this time of the year, viewers are out of the house for longer parts of the day. As they shop, run errands, and take care of general day-to-day needs, there are two questions for your digital network. How effective is your content at reaching the right demographic while they do so? And, what kind of digital signage content for Summer is best?