Digital Signage Content Creation: Master Your Digital Signage Strategy
Content creation for digital signage is not like designing a commercial or an online ad. It’s an art form all of its own. As well as with outdoor advertising (billboards, posters, etc.), your audience is on the go, and you only have a few seconds to grab their attention
What is Digital Signage and How Does it Work? Everything You Need to Know
What is digital signage? You’ve more than likely seen some form of “digital signage” throughout your life, even if you don’t exactly know what it means. In simple terms, it is any sort of digital screen that conveys information to inform, engage, and educate your audience.
2022 Retail Digital Trends: How To Bring Online into Offline Spaces
The way we shop has changed so much in the last decade that it’s hard to imagine what the next 10 years will bring. No longer is it enough to sell products online, companies have to provide a seamless experience that doesn’t just meet but exceeds customer expectations for speed and convenience.
Digital Signage Best Practices: Think Out-Of-The-Box with Dynamic Content
What really makes digital signage different from traditional signage is its technology. It allows for signage to be easily updated and become dynamic. This makes the content more engaging, eye-catching, and more likely to influence your audience to make a purchase decision.
There are different elements you can use within your digital signage to make your screens and projections come to life. And even more, to capture your audience’s attention.
Digital Signage Best Practices: Layout Design Guideline
Digital signage content design is subjective and will depend on your brand, messaging, screen size, and placement. However, these best practices work as guidelines for size, color, and text information.
Digital Signage Best Practices: Find The Right Context For Your Audience
Digital signage uses screens and projectors to display content such as graphics, videos, and pictures in an eye-catching and engaging way.
There are many reasons why digital signage is the future of communications for many sectors. Considering the right audience context is key to delivering the message successfully.
Webinar: How Wovenmedia & Sharp/NEC Revolutionized Floor-Projected Video at Big-Box Retail
Join us on Tuesday, December 7th at 10 am PST/ 1 pm EST. The session will discuss how advancements in laser projection technology make projecting video from high distances more effective than ever before. Learn how using floor-projected video can boost sales when placed adjacent to related products, help with wayfinding in large retail spaces, and enhance the shopper experience.
Seasonal Marketing: How to get your digital signage ready for the Holidays
The holiday season is upon us and retailers need to be prepared. Don’t miss having a digital signage strategy for the holidays on the list.
Digital Signage Guide for Beginners
Developing and executing on a Digital Signage strategy can be daunting. So, you may find yourself asking, is it all worth it? I could simply respond yes! However, there are so many statistics now that validate the return on investments of an effective Digital Signage solution – read on! I think we can agree that […]
Guide to executing a successful digital signage project
Executing a successful digital signage project – from concept to deployment – takes patience, expertise, and a concise but comprehensive view of all the moving parts. But done right, a successful digital signage project can transform its new location. If you don’t know exactly where to start, here are some building blocks for a successful […]