Digital Signage Best Practices: Find The Right Context For Your Audience
Digital signage uses screens and projectors to display content such as graphics, videos, and pictures in an eye-catching and engaging way.
There are many reasons why digital signage is the future of communications for many sectors. Considering the right audience context is key to delivering the message successfully.
3 Reasons Why Content Partnerships are so Important to Drive Customer Engagement
The media and broadcast industry is a multi-varied, complex organization. Simply put, it’s made up of companies both large and small encompassing television, cable, film, music, sports, news, and more. This industry aims to drive customer engagement through entertaining and informative “messaging” in a variety of ways. So how does a digital out-of-home company achieve […]
5 Reasons to Start Using Digital Signage Displays Today
Customers all around the world become more technologically savvy and adopt new digital tools quickly. On one hand, this high technology usage reduces the human touch and makes us less social. According to McKinsey, many companies expect to save more than 40 percent by reducing live social contacts. On the other hand, deploying digital signage […]
Digital Signage Content Strategy and Customization Matters
For me, a lot of what I see on these out-of-home screens is wasted. By wasted I mean there’s nothing relevant reaching me – the consumer or viewer sitting in that seat, in that space, at that time. Now I don’t expect to have personalized content for me and me alone. I can get that […]
7 Tips to Build your Unique Digital Signage Strategy
Like everything we do in our daily lives, the power of Digital Signage is in the palm of our hands now and the possibilities are endless. That said, there remain some basic rules and guidelines that anyone who touches digital signage should take into account when planning their signage strategy. Quick tips to build your […]
Don’t waste your space. Turn Wait Times into Informative and Engaging Experiences
Sitting at my local car dealership the other morning, waiting in the lounge area for my car maintenance to be finished, I couldn’t help but notice how everyone’s eyes were on their phone, or computer (myself included) vs watching what was running on the lounge TV screen. I believe something related to science and space […]
Why Having Relevant Digital Signage Content Should Be Your #1 Priority
For the modern marketer, a good marketing strategy and digital content management is key. In 2019 we see a digital world overloaded with video content everywhere we go. There is an exceptional and ever-growing amount of content made available every day, every minute, every second, competing for our attention. In fact, CISCO predicted that by 2021, 17 […]
5 Reasons why your business needs digital signage
These days, everyone is using screens; we feel comfortable with them and we feel entertained by them. Not using digital signage within your business is a massive missed opportunity for many reasons, such as content that boosts your customer experience or using a more interactive and intuitive way of training your employees. Today we’ll be looking […]
Waiting room digital signage: Kill the boredom of the wait
Too many times in life we have to endure the pain inflicted on us by having to wait in waiting rooms without proper digital signage. When we are in a doctor’s office, an automotive dealership, or whatever it might be, we find ourselves chained to a dull room, for what feels like forever. And there is absolutely nothing to do. To quote […]