How Does a Digital Signage Advertising Network Work?
A digital signage network consists of a group of screens and projectors, used to share a message (image and video) with the audience. For example, a retail store with multiple screens to share the latest deals or services offered at the store with shoppers.
A digital signage advertising network on the other hand is a series of networked screens that can advertise different products and services with the opportunity to tap into an additional revenue stream.
How Digital Signage is Changing Brand Communication
Brand communication is the voice of your brand. It defines your relationship with your customers and how they respond to you. Done right, it even has the power to influence the purchasing decisions of your audience. If you’re evaluating your brand communication strategy right now, wondering if it could lead to more sales, the first thing you need to do is assess the channels you’re using.
Get your Digital Signage Content Ready for Back To School
Research from the Out of Home Advertising Association of America and The Harris Poll found 68% of back to school shoppers will be looking for OOH ads regarding special sales and deals as they make buying decisions this summer.
How to Reach Shoppers Throughout the Customer Journey Using Your Retail Media Network
Retail media is a form of digital signage used to advertise products and events to shoppers. One of the benefits of retail media networks is that they are installed in locations where shoppers are already gathering. This makes retail media an effective way to reach current customers and attract new ones.
5 Reasons to Start Playing Background Music in Your Store and Attract New Customers
How much attention do you pay to ambient music while you’re out shopping? Most of the time, we’re so used to it being there, we just let it fade into the background. But even if you’re not consciously aware of what you’re listening to, the type of music retailers play can have a huge impact on our mood and behaviors. The power of background music in retail has been the subject of extensive scientific research.
Get your Digital Signage Content Ready for Summer
As the sun shines longer and brighter this time of the year, viewers are out of the house for longer parts of the day. As they shop, run errands, and take care of general day-to-day needs, there are two questions for your digital network. How effective is your content at reaching the right demographic while they do so? And, what kind of digital signage content for Summer is best?
Using Projectors for Digital Signage: A Bright Future
Using projectors for digital signage is out-of-the-box thinking. Turn your store walls and floors into part of your marketing. With the right technology and content, the possibilities are endless.
2022 Retail Digital Trends: How To Bring Online into Offline Spaces
The way we shop has changed so much in the last decade that it’s hard to imagine what the next 10 years will bring. No longer is it enough to sell products online, companies have to provide a seamless experience that doesn’t just meet but exceeds customer expectations for speed and convenience.
How to Adapt your Retail Digital Signage Strategy for Valentine’s Day
Love is in the air! Digital signage is a creative way to boost sales by adapting content to get your shoppers in Valentine’s Day mood.
Webinar: How Wovenmedia & Sharp/NEC Revolutionized Floor-Projected Video at Big-Box Retail
Join us on Tuesday, December 7th at 10 am PST/ 1 pm EST. The session will discuss how advancements in laser projection technology make projecting video from high distances more effective than ever before. Learn how using floor-projected video can boost sales when placed adjacent to related products, help with wayfinding in large retail spaces, and enhance the shopper experience.