How Digital Signage is Changing Brand Communication
Traditional vs. Contemporary advertising
Brand communication incorporates different forms of media, from traditional (television, newsprint) to contemporary (blogs, social media, etc.). However, recent trends show that many companies are now moving away from mass media channels. TV commercials reach a broad audience, making them more expensive and less effective. Instead, they are investing more money in ads on social media or inside stores, where their audiences feel more reachable. Consumers do not pay to download and use social media platforms; companies like Meta make their money from advertising. They use customer data to target these ads, which makes social media marketing an effective strategy for brands looking to communicate directly with their intended audience.Be where your customers are with digital signage
Retail giants like Walmart, Target, Home Depot, and Kroger are already leveraging the power of in-store digital advertising to increase sales.
Discover how you can reach shoppers throughout the customer journey using your retail media network with Wovenmedia.​
Four social media signage ideas
1. Social media for social proof
Showcase how real customers feel about your brand by sharing user-generated content (UGC) on your digital screens. Scroll through hashtags, mentions, and tagged photos/videos to attract new followers on platforms like Instagram, TikTok, etc.
2. Create a diverse content pie
Don’t just bombard your audience with ads, because that’s a surefire way to get them to switch off. Instead, build a playlist that features a mixture of promotional and non-promotional content. Share videos designed to engage, inform, and entertain your customers. Most of all, make sure the content you’re sharing is relevant to their interests to keep them watching.
WovenContent is the world’s biggest library of rights-cleared, broadcast-quality, third-party content curated especially for digital signage networks. Browse the categories to find content that’s relevant to your audience and go viral with video clips from 150+ premium content providers.
3. Endemic ads
Endemic advertising refers to ad placement where it’s native or natural to its market. So, if you own an activewear brand, you might want to get your ads on screens at sporting events. Or, if you make natural, vegan shampoos, partnering with a salon could put your products in front of your target audience right when they’re thinking about how to look after their hair. In this way, endemic ads help you to successfully target and market to your intended audience and increase your sales.
4. Non-endemic ads
Non-endemic ads are ads that are placed in a non-native environment where brands can still profit from them. This unlocks a whole new media channel for brands to advertise on. They can leverage a retailer’s space to reach a wider audience. And by partnering with the right brands, retailers can generate extra revenue from their screens. Which makes this a great return on investment (ROI).
Are you using your digital signage network to its fullest potential? If you’re already using in-store screens to promote your products and services to customers, other brands could do the same. By offering slots in your media playlist to advertisers, you can generate extra cash, which means the screens will effectively pay for themselves!
Find out more about how to how you can monetize your digital signage network.
Reach a wider audience with Wovenmedia
We can help you be in the right place at the right time all the time to attract the right customers for your brand. Our full-service digital signage software includes everything you need. Create custom playlists and channels, communicate your brand message with customers, and grow your revenue through advertising partnerships with Wovenmedia.
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