5 Ways Your Business Can Start Using Video Marketing in 2022

video marketing

Video marketing can look intimidating. But you don’t need to hire a Hollywood film crew to make it work. As social media such as Instagram and TikTok push the video-focused agenda, this trend has exploded across all forms of digital media. Websites with embedded videos are 50x more likely to rank higher in search results. And 1 minute worth of video is worth 1.8 million words. Not only is video more engaging than written content, but more information is delivered to your customers in a shorter amount of time. This means people are more likely to understand what you are selling and make their purchasing decision.

Videos are the future of marketing. On this blog, we explain five ways your business can start to use video marketing in 2022. This way you can grow your organization, reach more customers, and strengthen your marketing campaigns.

1. Use video for product information and reviews

When a customer lands on your web page, they want to understand your business as quickly as possible. Video marketing is an engaging and fast way to do that. These videos do not need to be long. In fact, the shorter you can make them, the better. The key is that they are clear, to the point, and offer enough engaging content so your customers do not click away.

However, it’s not just your homepage that can use video. Video content can be used throughout your customer journey and website. For example, a retail site might have a video for each item of clothing, allowing customers to see how the garment fits and moves on the body. Using video is a great way to close the gap between online and offline.

2. Let your customers get to know you with informative behind-the-scenes videos

Ethical marketing is a massive trend in 2022. Ethical marketing is a process by which companies market their goods and services focusing not only on how their products benefit customers but also how they benefit socially responsible or environmental causes. For many companies, that means taking steps to be more sustainable or supporting charitable causes and social change.

You can get people to know your team members. Or show them around the office and factory floor with videos that share the personal side of your business. Let your customers know what sort of company you are sharing behind-the-scenes videos of the work you do to make the world a better place. Ethical marketing builds trust with your customers and lets them know you care about the same things they do.

3. Videos are not just for online spaces

Sharing videos on social media and on your website is a great way to create online traffic to your site. Moreover, video can be used throughout your customer journey. For brick-and-mortar stores, one way to streamline the online and offline experience for your customers is to use digital signage.

Digital signage uses screens and projectors to showcase the best of your company and products. With engaging content to entertain and inform customers of the latest deals and sales. As most customers are visual learners, they can take in more information from pictures than text, and even more so when you use video.

Using screens and digital signage also reduces the overall cost and carbon footprint, as there are no printing and delivery fees. You can easily change your digital signage across hundreds of screens with the click of a button. This means your video content is always relevant and up to date.

If you want to know more about what digital signage can do for your business, contact our experts today.

4. Create entertaining content for Instagram and TikTok that are not sales focused

Video content is an amazing opportunity to show off your creative (and silly) side. Duolingo became big news after sharing trendy videos to the social media platform, TikTok. Duolingo is a freemium educational platform primarily focused on language learning. They began posting TikToks in September of last year and have since gained 2.1M followers and 35.6M likes on the platform. Although they don’t focus on lead generation from TikTok, they report a noticeable uptick of respondents in user acquisition surveys who have said they joined the platform because of Duolingo’s social media presence.

These types of videos don’t focus on sales or lead generation. Instead, they tend to be playful and funny to watch. They also shouldn’t cost businesses vast amounts of money to make. All you need is a phone camera and a creative mind.

5. Use video to educate customers about your field and become a trusted expert

On a more serious note, businesses can use video to inform customers about their field. Banks, for example, can create educational videos that talk customers through applying for mortgages or what different bank accounts offer. These videos are not necessarily about sales or generating leads either. But instead, about building trust between you and your customer. Once a person begins to view you as an expert in your field, they are much more likely to become a customer.

Marketing video content is about creating the right style for your customers’ needs. These videos can be entertaining, educational, informative, or eye-catching content for digital signage. If you want to know more about creating a video network that works for you, get in touch with Wovenmedia today.

Written by Alexandra Wyllie