2022 Retail Trends: How To Bring Online into Offline Spaces
October 20, 2021
For the past ten years, you have had two options when it comes to shopping: offline and online. But these days, there is a third option. As more and more people chose online shopping, in-store shopping experiences had to adapt.
The retail trend of 2022 will be to bring the online world into the offline retail space, bridging the gap between online and in-store experiences. This trend optimizes the best of offline and in-store by improving customer experience, and in many cases, streamlining the buying process. Thus, saving time and money for the retail companies.
Today we’ll look at how to combine your online and offline spaces to bring the best of both worlds together.
Streamline the buying process with Apps
One of the easiest and fastest ways to combine your online and in-store experiences is the use of apps.
Features such as buying online or through an app and then pick-up items in-store have been used for some years now, but apps can be used for much more. This is especially useful in grocery stores, where customers can scan in-store items using the store app to get more information, such as where it originates or the ingredients.
Many stores are already using apps to streamline the buying process. Shoppers scan items as they go using their phones. Making the checkout experience much faster and simple. This vastly reduces wait times and improves the overall customer experience.
Offer a personalized experience with digital signage
A benefit of shopping in-store rather than online is that shoppers can get a personalized experience. But this too can be improved with a digital twist.
Digital signage replaces traditional signs and brings it into the twenty-first century. While traditional signage could take weeks to be designed, printed, and delivered to stores, digital signage can all be done with the touch of a button. This is especially crucial for enterprises, which can have many stores in different locations.
The personalized element is introduced with the ability to up-sell key items in certain locations. While California might be promoting sunscreen, customers in Seattle are more likely to be in need of an umbrella.
Digital signage doesn’t just belong on screens on your walls either. For a truly integrated feeling, you can project your signage onto floors, directing customers’ feet to the product you want to introduce them to.
VR and AR-Powered Shopping Experiences
Virtual reality and augmented reality might sometimes feel like they belong in a sci-fi film. The truth is, they’re here and they can vastly improve the customer experience.
Apple already uses VR on their app, allowing you to inspect a new iPhone or iMac in your own home. The same idea can be used in retail. Using an app on their phone, customers could scan a product code and have it appear in front of them, or on their phone screen anyway. This is perfect for items that need set up, like furniture. This way, customers get a better idea of the product’s size and aesthetics, making sure it will fit their homes. They can now be able to view the product from all angles without it taking up room within your store.
Combining the digital world seamlessly with the real world is the next step in customer experience in retail and we can help by offering everything from digital signage installation to providing engaging digital content for your retail space.
Written by Alexandra Wyllie