How to Improve Your In-Store Experience & Increase Sales With Digital Signage
E-commerce and digital marketing have changed the face of retail. The biggest challenge for brick-and-mortar retailers now is learning to engage with their customers across multiple channels. The best in-store experiences offer digital integrations seamlessly connected to retailers’ online stores. Keep reading to find out how digital signage enhances the customer experience – and how you can leverage your screens to increase sales in-store.
Why is Digital Signage Important?
Digital signage is an effective way of bringing your online presence to your customers in-store. Well-chosen content from a dedicated digital signage video content library can improve the in-store experience by making it more engaging and interactive.
Retail digital signage networks have many profitable applications. You can use your screens to show ads from vendors, branding campaigns, and upsell products. The positive impact of digital signage on sales is a major reason why retailers are investing in screens. A study by Nielsen followed 120 grocers who use digital signage in their stores and found that 80% saw an increase in sales up to 33% when they switched from print to digital signs. There are more benefits of digital signage for retailers, depending on where you place your screens:
- Increase foot traffic. Don’t miss your first opportunity to attract potential customers – place digital ads in your store windows! 80% of shoppers say they have entered a store because of a digital signage display. Movement draws the eye, and digital screens allow you to share animated and video content with your audience. Once you have their attention, use this medium to showcase your brand, values, and products to increase foot traffic to your store.
- Influence purchasing behavior. Digital screens placed strategically on the shop floor can influence consumer purchasing behavior. Approximately 70% of customers agree that digital signage makes them more likely to buy featured products. And 44% say it would influence them enough to buy the featured product instead of the one they had initially planned to buy. As most purchasing decisions are made in-store, promotions should be targeted to specific screens. Where they will have the most impact.
Digital Signage for Retail
Digitizing your stores might seem like a costly and time-consuming process, but it’s worth the investment. It means you can create a cohesive retail experience across all physical locations and your online store. Ensuring your brand image and messaging is consistent across multiple channels is hard enough if you’re a small retailer. Now imagine you’re a brand with more than 500 locations. How do you do it?
With a powerful content management system built for digital signage.
Digital signage allows all stores to be part of the brand marketing plan through the use of a single software. That means you can make changes to the entire network or individual screens remotely in seconds. And if you need to adjust something during opening hours, correcting it won’t cause any disruption to your customers.
WovenManager is our easy-to-use CMS designed specifically for digital signage which allows you to create playlists, channels, and campaigns and publish them across entire networks or to individual screens.
Showing your customers products and information that are relevant to their needs increases interest, engagement, and ultimately sales. Keep reading to discover more ways your screens can enhance your in-store experience and boost sales for your brand.
How Digital Signage Enhances the Customer Experience
1. Omnichannel Messaging
In today’s increasingly digital marketplace, retailers need to diversify interactions with their customers. It’s essential to create a consistent brand identity and customer experience across platforms, including in-store, on mobile, and online. Digital signage can help bridge the gap between your physical and online stores.
Tell your brand’s story and advertise online promotions on your in-store screens to create a seamless, cross-channel shopping experience.
2. Digital Wayfinding
There is nothing worse when you go shopping than not being able to find the items you need. Even if your customers are happy browsing, a digital wayfinding solution that lets them know what floor electronics, the children’s department, or the cafe is on will make their journey easier – and improve the quality of their experience with your brand.
Don’t have space for screens? Use floor projectors to guide shoppers to different departments, highlight store promotions, and show customers to the checkout lanes. Not only will this improve the flow of traffic around your store, but it also takes advantage of unused space.
Watch our webinar and learn more about floor-projected solutions: How Wovenmedia & Sharp/NEC revolutionized floor-projected video at big-box retail
3. Reduced Wait Times
Digital retail signage creates a more interactive experience for in-store shoppers. Unlike static displays, you can play music, animation, and videos on your screens to grab your customers’ attention and distract them during busy periods.
A survey conducted by Milward Brown on behalf of Impax Media revealed that digital signage can reduce perceived wait times at checkout by as much as 35%, improving the customer experience and increasing brand loyalty. Which also increases the likelihood of repeat customers.
4. A Personalized Retail Experience
Purchasing decisions are based on more than just the product. The best way to connect with your customers and improve your in-store experience is not to sell, sell, sell. But to tell them a story.
Shoppers – especially of the younger generations – want to support brands whose image and values resonate with them. Retailers need good products and a well-targeted image to increase brand loyalty.
Digital signage enables brands to deliver a personalized experience, showcasing products, product history, and how it connects with their target demographics.
Start building your retail digital signage network with Wovenmedia, the in-store retail media experts. Our full suite of digital signage software and services can help you improve your in-store experience, giving you everything you need to create custom playlists, tell your brand story, reduce wait times, and increase sales. Get in touch with our talented team today, or sign up now for your free 30-day trial.
