Get your Digital Signage Content Ready for Back To School
As we start to swing into the latter part of Summer, inevitably most families turn towards thinking about Back to School time. Because there’s no standard return to school start dates nationally, the season of BTS is often long and diverse across the nation. But make no mistake, Back To School time is a big deal every year. Kids of all ages want to make the right impression returning to school. And parents, in turn, want to make sure they’re prepared to make it through those early return days and the subsequent year.
Research from the Out of Home Advertising Association of America and The Harris Poll found 68% of back to school shoppers will be looking for OOH ads regarding special sales and deals as they make buying decisions this summer.
Why start using seasonal content?
According to various outlets like Consumer Growth Partners and Forbes.com, Back to school sales this season expect to increase anywhere from 5-7%. A slowdown from last year’s 13% growth pattern given the state of the economy and inflation these days. Consumers appear to remain cautious about expenditures, looking only at necessities. So, how to prep for this season with BTS marketing to help drive sales? If you have screens in your store then you’re sitting on a revenue source that’s waiting to be maximized. What’s the right way to do so?
As we’ve said before, content needs to grab a viewer’s attention quickly. And the best way to do that is to showcase content that’s relevant to the seasonal landscape. With most students going back to school in person, look for ways to promote goods and services that support an in-classroom or on-campus, learning environment. For example, for retailers, apparel and accessories will be drivers of sales this season as kids return to classrooms. Cater to content choices that highlight categories of goods that are relevant.
Remember also that shoppers practice “showrooming”. Showrooming is when shoppers basically look around the store for the products that they want, then go home and buy those items online. So don’t ignore or forget your marketing plans for online websites and social media posts to engage shoppers. Think carefully about:
- Are you driving sales or specific marketing efforts both in-store and online?
- Video-supported content can increase the message and offering. Do you have products or services at your place of business that can benefit from video?
- What digital signage content and messaging is most likely to remind or inform a viewer of something that they would find applicable and helpful?
Ready to get your digital signage content for Back To School?
WovenContent is a carefully developed library of robust, rights-cleared, ready-to-use videos. It purposefully showcases content and offers curated playlists with the idea of seasonality in mind. Combining this media with your promotional and marketing efforts will create a comprehensive solution to driving sales.
Content Engagement + Marketing drivers = Revenue opportunities
Our goal is to take the guesswork out of what to show and when to show it by focusing on the intent for how to best reach viewers. Enriching a channel or a playlist with fun digital signage content for Back To School, is a sure fire way to increase viewer engagement wherever there are screens.
Come visit and check out our library offerings today, and decide for yourself if adding curated seasonal content is a helpful way to drive your programming strategy. It’s a simple and effective tool that can enhance your screen’s success.
Written by Joellen Jacobs
