Why You Should Invest in Digital Signage: The Omnichannel Solution for 2023
According to a recent article published by OneStock, retailers need to focus on finding the right dynamics between offline and online in 2023. Studies show that a large percentage of today’s consumers do their research online before buying in-store. And they expect a seamless journey across all physical and digital platforms. Digital signage solutions can help you to connect your in-store and online experience, improve customer interactions with your brand, and drive sales. Keep reading to find out more. In this article, we set out the top three reasons why you should invest in digital signage in 2023.
Top 3 Reasons Why You Should Invest in Digital Signage
1. Modernize the In-Store Customer Experience
From helping your customers find their way around the store to highlighting promotions and discounts that matter to your shoppers. Digital signage solutions add a new dimension to your in-store experience. Interactive displays, touch screens, and floor projectors help streamline the customer journey, enabling shoppers to learn more about your brand’s story and values. As well as helping locate the products and deals they’re looking for with ease.
The benefits for retailers are just as clear. Digital signage doesn’t need replacing, just updating – resulting in long-term savings on print advertising. Switch screens instantly and remotely to keep your content timely and relevant. With digital signage solutions built specifically for retail, WovenManager, our easy-to-use Content Management System (CMS), empowers you to create engaging and targeted experiences for shoppers depending on the time and day.
Did you know? Your shopper demographic will vary throughout the week. Families, younger customers, shoppers with more leisure time, or less disposable income visit during different periods. Pay close attention to audience patterns – who they are, what their interests are, and when the store is busy. To then target your content and promotions more effectively and create a memorable experience for shoppers.
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2. Monetize Your Network and Drive Revenue
Digital signage networks can provide retailers with an additional stream of revenue. So, if you’re looking for a reason why you should invest in digital signage… you’ve found one. Multinational retailers have made their digital signage networks work for them by partnering with third-party brands and selling advertising space on their screens. Whether you’re an independent retailer or head of a national chain, you can follow their example.
Selling rotating advertising space on your screens to partners allows you to create a new source of income for your company without taking away from critical messaging. Getting the balance right is key. You need a diverse content pie, with a mix of entertaining and informative content, to keep customers engaged. Add to that the relevant partnership opportunities (ads), based on the interests of your audience to generate extra revenue for the store.
Advertisers will want to know how their ads are performing, and for that, a CMS with a robust proof-of-play capability will be key. WovenManager allows you to track what’s playing on screens across your network, and our dynamic proof-of-play reporting contains all the information your ad partners might ask for – including when and where content is being shown, as well as how frequently.
You can also use these reports to set your pricing and promote your digital signage advertising network to relevant brands. Find out more: How Does a Digital Signage Advertising Network Work?
3. Increase Sales Using Dynamic Content and Targeting
The modern world is very visual. Digital signage draws the eye more effectively than print signage because you have the option to share video or animated content. It also adds value for your customers, who can see your products in motion. For example, displaying HD and 4K content on your screens is a great way to showcase product quality – especially for TV sales in-store.
But regardless of what you’re selling, digital signage – and the right Content Management System – can help you do it. WovenManager comes complete with a library of amazing, rights-cleared content and gives retailers control of their digital signage networks anywhere and anytime.
Update your screens in real-time to reflect changes in stock availability or other changes as they happen. If your location sells food, this can also apply to menu boards. Retailers like Sam’s Club, and Ikea all use digital signage to display menus and adjust prices and item availability. It’s much quicker, cheaper, and easier than amending print signage. And it means your screens are always up-to-date with the most recent and relevant information.
Invest in Digital Signage with Wovenmedia
Consumers in 2023 will look for a seamless, personalized shopping journey both in-store and online. Make the switch to digital signage to create an omnichannel experience that speaks to their wants and needs. With Wovenmedia, it’s easy. We’re experts in retail digital signage solutions, so it makes sense to let us do the heavy lifting! Get in touch to find out more, or sign up for your free 30-day trial today.
Written by Katy Farmer
