How to Use Digital Signage for Corporate Communication
Companies in all sorts of industries, e.g. retail, automotive, and healthcare, are using digital signage to communicate with their customers. Digital signage uses LCD, LED, and projection to display digital content designed to engage and inform audiences – and influence their buying decisions. But in many cases, there’s a second demographic that’s being overlooked. In this blog, we’re going to outline the benefits of using digital signage for corporate communication. Plus, discover five digital content ideas to incorporate into your internal comms strategy!
Why use digital signage for corporate?
The world is changing, and industries along with it. News travels faster than ever, and we have a whole web of information at our fingertips 24/7. Traditional signage cannot evolve quick enough to keep up. Digital signage, on the other hand, can be updated across an entire network within minutes. Helping you keep your content relevant and valuable to your audiences.
During the pandemic, companies used digital signage to display safety information to their staff. Screens focused on social distancing measures, mask-wearing, and current company and government guidelines. But digital signage is capable of so much more. As we move forwards and workers begin to return to the office, full or part-time, you can use your screens to:
Build stronger relationships with your staff
An organization is nothing without its people. Internal communication should be set up to give your employees all the information they need to do their jobs to the best of their abilities. In order to achieve this, you want to create an effective flow of communication between different departments. Traditional forms of communication, like emails or bulletin boards, spread information at different rates.
Digital signage helps keep everyone on the same page. You can share office-wide announcements on your screens, so everyone sees them at the same time. Or, send targeted messages to specific offices/departments with WovenManager, the CMS that’s been specifically designed for digital signage. Get the right message to the right audience in a snap and create a culture of openness within your organization.
Keep employees updated on company news
Sharing company news, no matter how small, with your employees positively affects feelings of inclusion and belonging in the workplace. Seeing the results on-screen reminds them that their work is meaningful and they’re making a difference. This, in turn, has been proven to increase productivity and decrease employee turnover.
With a solid internal communications strategy, staff retention is almost 5x higher compared to businesses that lack effective communication in the workplace. Use your digital signage network to announce new clients, product updates, big sales, and even office birthdays and create a long-lasting community feeling within your teams.
Digital signage best practices for internal communication
1. Change it up
People will get bored and stop paying attention if you show the same reels or play the same music on a loop. The last thing you want is for your employees to switch off during the workday. Create a diverse and engaging content pie with WovenContent. WovenContent features rights-cleared, broadcast-quality clips from over 150 premium providers, and 6+ hours of new content gets added every week, so your playlists will never get stale.
2. Be careful not to create a distraction
There’s a fine line between engagement and absorption. Make sure you get the balance (and the volume!) right. Studies have shown that background music can improve employee attention, concentration, and performance. However, loud noises can be off-putting for both staff and customers. Have the volume on low – or turned off entirely for video content. Use captioning in place of sound to get your message across.
3. Think about your target audience
It’s just as important to know your audience when you’re using digital signage for corporate communication as it is when you’re using it to reach your customers. In both cases, you should use that knowledge to inform where you put your screens. When promoting your products/services, you want to put them where they’ll attract the most attention and sales. In the office, think about where your employees will be most likely to see the screens and how long they’ll have to look in different locations. Do you want them in the reception area or the meeting rooms? Where will they create the most buzz?
Knowing your audience will also help you to know what kinds of content to share on your screens. The information you put out needs to be relevant to their job roles, location, etc. to keep your employees engaged.
4. Share relevant content
Ideally, you want to always have something on your screens. But showing content just for the sake of it can do more harm than good to your internal communications strategy. If the content you’re sharing is not relevant, employees will stop paying attention to the screens and may miss important directives. If you don’t have any content to display, don’t turn your screens off, though. Put up your company logo, or treat the screens like picture frames. Make them part of your office design.
5. Diversify by location
Target your on-screen messaging to different locations, depending on where you have your offices. For example, you could show what the weather’s like in San Francisco, Miami, or London. Do the same with employee highlights or birthdays. Use WovenManager to schedule your content down to individual screens across your network. This way, your colleagues get to see the information that’s most meaningful to them.
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5 ideas to help you transform your corporate communications strategy using digital signage
1. Latest news awareness
In addition to reminding everyone of your return to work policies, keep employees updated with the latest news and trends from your industry or display important updates in real-time.
2. Social media feeds
Use social media to connect with your audience. Start the conversation by sharing live feeds and visual content from the relevant hashtags on Instagram, TikTok, etc.
3. Share product updates
Make sure everyone is aware of the latest product updates so they can test and promote them. If you’re running a new promotion, share it on your digital screens! You could even display customer responses, feedback, and testimonials to let your employees know that what they’re doing is working.
4. Training & development
Upskilling is crucial to employee satisfaction and maintaining your company’s position in the market. Use your digital signage network to train new hires and veteran workers and keep them engaged with the learning materials. People remember more when they learn little and often, so bitesize videos (approximately 3-6 minutes in length) are the best way to go.
5. Employee recognition
Share news of corporate events, congratulate workers, or celebrate birthdays. Target these messages to specific locations to make them relevant to your audience. Recognizing the hard work done by your colleagues and making them feel appreciated helps lower their risk of employee burnout.
