Video Content Programming: How to Use It to Enhance Your In-Store Strategy
In-store digital screens are transforming the physical retail space. Market leaders use their in-store retail media networks to deliver a seamless omnichannel customer experience and drive sales.
One of the biggest advantages of digital signage is the ability to use video content to attract, engage, and sell to customers. In this blog, we will explore the benefits of video content programming for retailers and business owners in healthcare, automotive, and other industries. Keep reading to learn more about how you can use video content to engage and entertain shoppers.
Why Video Content Programming Matters
Just like product placement, where you put your digital displays in-store can make all the difference when it comes to attracting customers and driving sales.
Retail marketers should consider every element of the shoppers’ journey when deciding where to place their screens. High-dwell areas like cafes, wait rooms, pharmacies, and kiosks are ideal for placing screens because you have a captive audience.
With digital communication, you can also offer a personalized experience to customers whether they’re shopping in-store or online. Digital displays bridge the gap between one and the other, allowing you to offer the same customized service across multiple channels, helping to boost brand awareness.
Analysis of audience patterns and behavior and a robust Content Management System (CMS) designed specifically for use with digital signage can help you to deliver a more targeted messaging strategy.
Likewise, you want to optimize your communications strategy to inform and engage your audience, boosting brand awareness. WovenManager allows you to schedule your content to play at specific times throughout the day and week. Enabling retailers to tailor their programming to different demographics, on one screen or across multiple locations.
Types of Video Content for In-Location Strategy
Using video content in-store can help to reduce perceived wait times, improve customer satisfaction ratings, and keep customers engaged with your products and promotions.
For retailers, installing digital displays in high-dwell areas is a great way to keep shoppers engaged with your products and promotions. Mix promotional ads with entertainment videos (i.e. movie trailers, music videos, etc.) to keep all eyes on your screens.
Here are some types of video content that you can use to enhance your in-store strategy:
Sports –Â The WovenContent library contains premium content from providers like GoPro, Big Ten Network, the Tennis Channel, NBC Sports, and Fox Sports, featuring match clips, highlights, and interviews. For retailers with electronics departments, displaying these videos in 4K can demonstrate the crystal-clear quality of TVs for sale.
Music videos – Music has a measurable impact on customer engagement and behavior, leading to an increase in sales. Did you know playing downtempo music in-store can boost spending by 38%? If you’re looking to add music to the mix, the WovenContent library offers music videos from MOXY, Bedford, and Sony, including the latest from popular artists like Twice, Gorillaz, Lewis Capaldi, Adam Lambert, The Weeknd, and Sam Smith(*).
(*)Â Artist content availability varies.
Movie and TV show trailers – Capture your audience’s attention with the latest Entertainment offerings from TV, Cable, and Satellite Networks and major theatrical studios, including trailers for upcoming Marvel and Star Wars releases. Dynamic content like movie and TV show trailers is entertaining, buzz-worthy, and reduces perceived waiting times in high-dwell areas, improving overall customer satisfaction levels.
Interactive trivia games – Interactive content is 2x more engaging than static content. Trivia games from the WovenOriginals collection are a fun way to add some variety to your playlist and keep people entertained while they’re waiting at a checkout or kiosk point.
Healthcare and education –Â Display informative videos from the WovenContent library, with hours of new content added daily to ensure your screens stay up to date with the latest helpful healthcare information. Our healthcare partners include MayoClinic, WHO, HHS, and HealthDay, helping to build trust with visitors and increase your brand integrity.
Current events and entertainment – Share timely and relevant content from news outlets around the world to keep viewers looking at your screens instead of their smart devices. Our wide pool of industry and entertainment content contains something to hook any audience. Get the latest from CNBC, LifeMinute TV, NEWSY!, and E! News on your screens with a subscription to WovenContent. Sign up for your free 30-day trial.
Art breaks – Take a break from your regularly scheduled programming and display unique art pieces on your screens that will delight audiences and elevate the aesthetic of your store.
Seasonal content – Seasonal content is a great way to keep your screens current, increase customer engagement, and drive sales. The WovenContent team curates holiday-specific playlists for every seasonal holiday and important days if the year; including Valentine’s Day, Mother’s Day, 4th of July, Halloween, Thanksgiving, Christmas, and more. Whatever’s coming up on your calendar, we’ve got the perfect video content to get people in the right spirit and inspire them to start shopping for gifts and decorations.
Food and drink – As well as being eye-catching, cooking videos displayed in 4K can whet shoppers’ appetites and encourage them to shop for the ingredients to recreate the perfect recipe at home.
Explore the WovenContent catalog by video category.
Best Practices for Using Video Content In-Store
1. To make the most out of video content in-store, it’s important to select the right type of content that resonates with your audience and store environment. Consider factors like:
- Who are your visitors?
- How much time do they have?
- What do they want? What do they like?
- What’s the layout of your store like?
By doing so, you can create a programming pie that engages your customers and enhances their experience.
2. Remember the importance of diversity for engagement. Your content mix should include a variety of content, including entertainment, branding, and in-store promotions. Even ads can have their place in the mix if they’re speaking to the right demographics.
3. Continue to monitor the impact of your in-store video content on consumer behavior and sales figures. The best way to measure results, especially if you have multiple locations, is to experiment. Just like A/B testing for online ads or email campaigns, marketers can create a programming pie and test it at different locations. Consider seeking feedback from your customers via polls or exit queries to refine your programming with more relevant video content.
Measure what matters. Download our white paper to learn how to measure the effectiveness of your digital screens and grow your return on investment (ROI) through monetization.
Enhancing your In-Store Strategy with WovenContent
There are multiple types of video content you can use as part of your in-location marketing strategy. WovenContent is an excellent resource to help enhance your in-store strategy. Whether you’re looking for sports, entertainment, healthcare videos, trivia games, art breaks, or seasonal content, WovenContent library has it all. With the right mix of content, video programming can boost brand recognition and reputation, drive sales, and increase customer engagement, resulting in an enhanced customer experience and greater brand loyalty.
Enhance your in-store strategy with WovenContent, the world’s largest online collection of premium content curated especially for digital signage. Check out our ever-growing list of content providers and sign up for your free 30-day trial to see what a difference video content programming makes to your customer engagement strategy.
Written by Katy Farmer
