How to Modernize Your Hotel Lobby Experience
January 4, 2022
The hospitality sector is facing big changes due to the effects of COVID-19 and the rise in Airbnb and other self-accommodation around the world. A hotel should feel like a home for your guests. For that, first impressions are key. That’s why setting the tone for their stay when they first enter the lobby is so crucial.
Too often, the lobby is an afterthought when in reality, it sets the scene for your guest’s stay with you as we move into the experiential economy. Use your lobby to dazzle guests, make them feel at home, and set the tone for the rest of their stay.
Learn how to modernize your hotel lobby and wow your guests with these tips.
Engage all five senses in your hotel lobby
A memorable experience is one that engages all your five senses. Take the time to think about how you can captivate guests. Not just with the look of your lobby, but with the smell and overall feel. Offer small tasters from your restaurant or free coffee and tea when guests arrive or as they check-in.
Music can set the tone for a space. Acoustic covers or classical music offer a relaxing mood. Whereas more exciting dance music gets guests in the mood for the party. Think about your hotel experience as a whole and make the lobby part of that. The first step on their journey.
Use digital signage to modernize the lobby experience
Digital signage is a powerful tool that uses screens to showcase entertaining or informative content. Not only is this better for the planet, cutting down on paper waste. But it helps keep your hotel lobby updated with relevant content.
No matter the time of the year or your location, you can offer a personalized experience to your guests. Digital signage screens are easy to update so you can always keep your content relevant and up to date with the latest news, weather, and local information.
As a home away from home, one of the most important things your guests want from your hotel is to feel safe. For many, that means feeling more informed. This is especially crucial as guidelines for COVID-19 shift and change based on location at home and abroad. Keep your customers informed about the latest updates with your digital signage.
Avoid trends, but be bold
Trends come and go and are not a sustainable way to design your lobby. However, that does not mean you cannot be bold in your design. You want your guests first thought to be “wow” for all the right reasons.
Neuromarketing is a mix of psychology and marketing that can guide customers and guests decisions. Neuromarketing in digital platforms is not something everyone thinks about when designing their hotel lobby.
“Color is 85% of why you purchased a specific product”, says Neil Patel. Thats why you should create a color scheme that stands out from the crowd, avoiding neutral tones.
The Bowery Hotel in New York City has a color scheme dominated by golds, browns, and reds. Adding drama and glamour to the space. Being bold doesn’t always mean spending thousands of dollars on art installations or big fireplaces. You can create a unique and distinct style that is going to wow your guests, the second they step into your hotel lobby.
If you’re interested in modernizing your hotel lobby for the future, get in touch with our team today to find how you can use digital signage in your space.
Written by Alexandra Wyllie