New Immersive Digital Signage Trends: QR Codes, Augmented Reality, and Anamorphic Billboards
New digital signage trends, like QR codes, mobile AR, and anamorphic billboards, are transforming how businesses interact with customers. QR codes offer quick access to exclusive content and discounts. Mobile AR creates a virtual reality experience accessible on smartphones. Anamorphic billboards use optical illusions to create immersive advertising campaigns. These trends are changing how businesses engage with customers, and as the industry continues to evolve, we can expect more innovative uses for these technologies.
The Power of Original Branded Content in OOH Networks: How to Drive Business Success
With a return to in-person shopping and service sector visits, venues such as retail and medical offices have an opportunity to build brand awareness, customer loyalty and improve the in-person experience through original branded content on OOH networks. You can build out an omnichannel experience with uniquely crafted brand content that extends your messaging to in-person environments.
Drive Sales and Build Loyalty: How Retail Media Networks Help Brands
Retail media networks allow retailers to monetize their digital properties by selling ad space to third-party brands. Websites, apps, and in-store assets like screens and projectors are all sources of untapped revenue. According to Forrester, one-quarter of retailers are generating more than $100 million in revenue from their media networks.
What is Digital Signage and How Does it Work? Everything You Need to Know
What is digital signage? You’ve more than likely seen some form of “digital signage” throughout your life, even if you don’t exactly know what it means. In simple terms, it is any sort of digital screen that conveys information to inform, engage, and educate your audience.
How to Modernize Your Hotel Lobby Experience
Guests’ first impressions are key. That’s why setting the tone for their stay when they first enter the lobby is so crucial. Hotels have powerful tools available for engaging visitors and modernizing their experience.
Digital Customer Experience in Retail
What are the main KPI’s (Key Performance Indicators) for retailers? There are a few that we can guess – revenue, upsell, stock, etc. It’s clear that as we move forward in a truly digital age, one KPI must be digital customer experience. This requires a deep dive into the customer journey (no, not the drive […]
Building glocal customer experience
Can You Be Both Global and Local At The Same Time? McDonald’s is McDonald’s everywhere right? The same Golden Arch and the same big Mac. Or take Coca Cola, the same bottle and the same taste everywhere. A BMW is the same BMW and the same ultimate driving machine. We tend to believe that brands […]