3 Ways to Fine-Tune Your CX in 2023
Customer engagement and loyalty are important for retailers. Engaging with your customers helps keep them happy, up-to-date on your latest offerings, and most importantly, coming back for more! Thanks to the advances in technology, there are now plenty of ways for retail brands to interact with customers both in-store and online. Leveraging the power of digital signage, you can create interactive and personalized experiences that tie together your physical and online stores. Keep reading to find out how to increase customer engagement with digital displays and fine-tune your in-store customer experience (CX) over the coming year.
How to Increase Customer Engagement Using Digital Signage
1. Create eye-catching visual displays
Visual displays have a significant positive impact on levels of customer attention and retention. The reason for this is that the human brain is a highly visual organ. 90% of the information transmitted to the brain is visual, and we process visual content 60,000 times faster than text. In a recent blog post, we mentioned how retailers don’t have a lot of time to engage shoppers in-store because they’re constantly on the move. But digital signage gives you the power to capture customer attention and ensure your message is remembered in a matter of seconds.
One of the biggest advantages of digital signage is that you can use audio and video content as part of your in-store marketing strategy. Studies show that combining the two gives you the best chance of creating a memorable experience for your customers. Audio-only information, such as a public announcement, with the purpose of promoting sales, has a retention rate of only 10% after 72 hours. Visual-only information does slightly better – 35% after the same period of time. But combined audio and video messaging has a retention rate of 65% after three days. This means customers will be thinking about your products and deals long after they’ve left your store.
What is more, digital displays are much quicker and easier to update than static signage. This gives you the edge when it comes to seasonal marketing campaigns and creating a more personalized shopping experience for your customers. The right content management system (CMS) allows you to fine-tune your CX and share relevant and timely content that follows current trends and appeals to your target audience.
Our top tips for creating eye-catching displays:
- Use a mix of content. Keep your audience engaged and make sure your message is memorable by using a combination of audio and video content.
- Make it visually appealing. To optimize the viewing experience, use high-quality video content like 4K. Browse the WovenContent library and discover the world’s largest online collection of 4K content for digital signage today.
- Keep it short. You only have a few seconds to grab their attention.
Master your digital signage strategy.
Check our guide to digital signage content creation for more tips!
2. Guide shoppers around the store
Effective floor planning can have many benefits for retailers. A clear and coherent flow, smart product placement, and the right ambiance all have the power to influence consumer purchasing decisions. Did you know, for example, that playing slower music in-store can increase your volume of sales by up to 38%? Down-tempo music encourages shoppers to browse, giving them more time to make impulse purchases.
But even if your customers are working from a strict list, you can use your store layout to enhance their experience. A well-designed layout creates a logical and easy-to-follow flow of products, allowing shoppers to locate the items they need without any hassle.
For a seamless customer journey from start to finish, incorporate wayfinding technology into your store layout strategy. In stores with multiple levels, you could use screens to direct customers to elevators and the appropriate floor. Or, to make the most of your space in a smaller store, use floor/wall projectors for guidance. As well as putting up arrows to direct customers around your store, you can also fine-tune your CX and use projectors to advertise products and promotions.
In today’s increasingly digital market, customers are also looking for an easy transition between your physical and online stores. Display QR codes on the shelves for shoppers to scan to access more product information and exclusive offers. And if you’re out of stock in-store, direct them to your website so they can continue their shopping journey.
3. Incorporate technology into your customer engagement strategy
Retailers need to embrace technology if they want to keep audiences engaged in the digital era. Consumers today are looking for a consistent and personalized experience across channels. This includes your brick-and-mortar stores, online shop, and social media. Using digital signage technology, you can ensure your customers get the same next-level, customized experience, however they choose to shop with you.
How to increase customer engagement through omnichannel marketing:
- Streamline customer interactions and make it easy for customers to engage with your brand at any time, anywhere.
- Collect and analyze data to provide personalized offers in-store and online.
- Deliver consistent messaging across platforms to grow brand associations and boost customer retention levels.
Fine-tune your in-store customer experience with Wovenmedia
Fine-tuning your CX is an ongoing process. For maximum engagement from your customers, you should be continually monitoring, evaluating, and updating your strategies.
Wovenmedia, the retail media experts, can help you fine-tune your in-store customer experience with our full suite of digital signage software and services. Contact us to find out more about how you can use digital signage to maximize customer engagement and improve your CX today.
Written by Katy Farmer
