How to Start Using Digital Signage in your Car Dealership
Car dealerships are some of the most digitally advanced businesses out there. A lot of dealerships have a website, a blog, a Facebook page, an e-mail marketing program, and even have their own app. So why aren’t more of them using digital signage? Digital signage can be used to display price quotes, testimonials, real-time inventory information, and much more.
Let’s take a look at how and why to start using digital signage in your car dealership.
What is digital signage?
Digital signage is a great way to make sure your customers stay informed and engaged. It’s a cost-effective advertising solution that can help you highlight your latest promotions. Keep your customers up to date with the latest news, and show off your vehicle inventory.
Digital signage has been around for a while. But its popularity has really taken off in recent years thanks to advancements in display screens and software involved.
The components of digital signage include:
Hardware. To successfully display digital signage content, you’ll typically need internet and wiring access. As well as mounting materials to account for LCD, LED, or projection screens that’d display high-impact content to in-store customers/audiences.
Software. Digital signage relies on software solutions like Content Management systems (CMS). They can integrate with media players and connect to screens for full control.
Creative Content Library. Whether relying on the direct advertiser, third-party, or original in-house content. Digital signs operations rely on a wide range of content to display. From interactive videos, aesthetic images, weather widgets, and more.
If you want to know more about the basics of digital signage, check out this blog post.
The benefits of digital signage in the automotive industry
For any business that depends on customer satisfaction, improving the customer experience is a key goal. Automotive dealerships are no different.
The benefits of digital signage in the automotive industry include:
1. Reducing perceived wait times
The average time it takes to service a car is 90 minutes. Digital signage can help customers stay entertained, informed, and engaged while they wait. Thus, leading to higher levels of customer satisfaction.
2. Promote and upselling products and services
Another excellent way of using digital signage in auto dealerships is to promote and upsell products and services. Many dealerships have a store that sells parts and accessories for vehicles. Digital signage can help promote these items by displaying photos of them in action and highlighting special sales on products. The screens can showcase the latest automotive services, offers, parts, and accessories. As a result, updated digital screens can also help enhance the revenue generated from each customer.
3. Strengthening brand loyalty
Digital signage can be used to showcase a dealership’s history, its unique selling points, and why it’s better than the competition. Which helps strengthen brand loyalty and makes customers more likely to return.
4. Upgrade the customer lounge experience
Digital signs can be installed in the waiting area of your dealership or service center. Thus, improving the quality of your customer’s experience while they wait for their vehicle to be serviced. As a result, it’s an ideal way for dealerships to deliver targeted content such as promotions and messaging right where it matters most: at point-of-purchase.
5. Highlight the latest innovations
From self-driving cars to electric vehicles, automakers are rolling out new features at an unprecedented rate. Digital signage can keep car shoppers up to date on what’s new. They can show the latest advances and give details on how products work and the benefits for clients.
About Wovenmedia
Wovenmedia solutions are a flexible and completely turnkey way to bring the power of video to your customers. From consultation to content creation, equipment delivery, installation, and ongoing monitoring and support. We deliver everything you need to successfully implement and manage your digital signage network. Get in touch with our team of experts today to learn more.
Written by Alexandra Wyllie