Get your Digital Signage Content Ready for Summer
As the sun shines longer and brighter this time of the year, viewers are out of the house for longer parts of the day. As they shop, run errands, and take care of general day-to-day needs, there are two questions for your digital network. How effective is your content at reaching the right demographic while they do so? And, what kind of digital signage content for Summer is best?
Why start using seasonal content?
How and what types of content are programmed should vary based on screen locations, intent of that screen, dwell time, and traffic patterns for the area where screens are placed. At Wovenmedia, we know that seasonal content is one of the most effective ways to help businesses drive customer satisfaction, thereby leveraging an increase in engagement and return visits, which ideally, can lead to increased revenue.
Because content as a general rule needs to grab a viewer’s attention quickly, the best way to do that is to showcase content that’s relevant to the seasonal landscape. There are some key aspects to consider when programming your seasonal content. For example, take into consideration the time of year and any media initiatives for reaching viewers:
- Is it the start of baseball season, grilling season, Father’s Day, 4th of July, sunscreen awareness month?
- Are you driving sales or specific marketing efforts around some of these events?
- Video-supported content can increase the message and offering. Do you have events or offerings at your place of business that can benefit from video?
- What digital signage content and messaging is most likely to remind or inform a viewer of something that they would find applicable and helpful?
Ready to go digital signage content for Summer
WovenContent’s carefully developed library of robust, rights-cleared, ready-to-use videos purposefully showcases seasonal content and offers playlists already curated with the idea of seasonality in mind.
Our goal is to take the guesswork out of what to show and when to show it by being focused on the intent for how to best reach viewers. Enriching a channel or a playlist with fun digital signage content for Summer, or any season, is a sure fire way to increase viewer engagement wherever there are screens.
Come visit and check out our library offerings today, and decide for yourself if adding curated seasonal content is a helpful way to drive your programming strategy. It’s a simple and effective tool that can enhance your screen’s success.
Written by Joellen Jacobs