Boost Your Retail Success with Digital Display: 3 Key Advantages
Trends in marketing move fast. For businesses to remain competitive, they must keep their fingers on the industry pulse. Digital signage is a steadily growing market in almost every sector, expected to be worth $27.8bn by 2026. Many retailers are replacing traditional signage with digital displays to enhance the customer experience, boost brand awareness, and grow sales. Don’t get left behind! Keep reading to discover three key advantages of digital display and make the switch with Wovenmedia.
1. Showcasing Vendor Ads on Digital Displays
One of the main advantages of digital displays is that they help keep your content fresh and relevant. Unlike traditional signage, screens can be updated on the go, even during store hours, allowing you to switch up your playlist to target customers more effectively. Foot traffic and customer demographics will vary throughout the day/week. Pay close attention to audience patterns and behavior to ensure you are always showing the most relevant content for your customers.
With its targeted messaging and scheduling capabilities, WovenManager allows you to get the right content to the right audience at the right time. You can schedule playback of videos and playlists for a specific time/day across your entire network or on individual screens.
Our powerful CMS also comes equipped with dynamic proof-of-play (POP) reporting, showing you when and where content is being played, as well as how frequently. POP reporting is an essential function for retailers looking to monetize their stores using their digital signage network.
Investing in digital signage opens up partnership opportunities with third-party brands. You can sell space in your playlist to external vendors to promote their products and services to your audience.
Multinational retailers like Sam’s Club are already leveraging their In-Club digital signage network using WovenManager to grow their return on investment.
Read the case study to find out how you can use WovenManager to build a retail media network that works for you.
2. Creating Effective Branding Campaigns
Modern consumers care about more than just the product. A 2019 survey by Edelman reveals 81% of shoppers need to trust a brand to consider buying from it. Brands can build trust with their audiences by demonstrating shared values and taking a stand on social issues.
Digital signage allows retailers to create and share branding campaigns that showcase their unique story, tone of voice, and personality. One of the greatest advantages of digital signage vs. traditional signage is you can play videos on your screens. Introduce audiences to your team members, take them behind the scenes at your warehouse, share fundraising activities and video content from charities you support, and show your products in action.
Adding a human element to your brand is a great way to connect with your customers.
3. Offering Upsell Opportunities
We know shoppers don’t like being sold to, much less upsold. To sway consumer purchasing decisions, brick-and-mortar retailers should see what they can learn from online shopping habits. Most of today’s consumers do a mix of online and in-store shopping. They use social media and retailer websites to discover new brands and products, read up on product information and reviews, search for the best deals, and browse at their leisure, away from pushy sales associates.
Digital signage allows you to offer more of those advantages in-store. Use QR codes and interactive screens to share product information, “related products”, and special offers across your network to create a seamless omnichannel experience your customers will love and reframe your colleagues as trusted advisors.
Boost Your Retail Success With Wovenmedia
The advantages of digital display for retailers are clear. You can monetize your network by partnering with brands/advertisers to share third-party ads as part of your digital content strategy, create (and target) marketing campaigns to tell your brand story in a visual way, and offer upsell opportunities by connecting your physical and online stores.
Multinational retailers like Walmart Group, Home Depot, and Kroger have all embraced the move toward digital signage, and the industry is growing at a steady pace. For other retailers to remain competitive and give customers what they want, which is a personalized brand experience they can trust, they must keep up with changing trends.
Wovenmedia is an expert in retail digital signage solutions. Get in touch with our team of experts to find out how digital display can boost your success in 2023.
Written by Katy Farmer
