Tax Season Content Strategy: How to Use In-Location Screens to Inform and Engage
Tax season is in full swing, and if you’re looking for a tax season marketing campaign that engages your customers and builds your brand integrity, incorporating tax tips into your content strategy may be the way to go. Did you know that 1 in 7 Americans leaves submitting their tax returns at the last minute?
With the IRS reporting that 21.5 million Americans waited until the week their taxes were due in 2015, now is the perfect time to work on your tax season content strategy. Queue up relevant tax tip videos to inform and inspire your visitors to complete their tax returns ahead of this year’s deadline (April 18).
Many people find filing their taxes confusing, which may account for the delay, and the answers to their questions about 401(K) limits and tax-deductible insurance are not readily accessible online. This year Wovenmedia has partnered with CNBC to promote financial literacy to a wider audience by bringing a series of “tax tips” videos to your digital screens.
Bringing Tax Season Content to Your In-Location Screens
1. Partner with a trusted source
We live in an increasingly digital age with a whole web of information at our fingertips. However, disinformation spreads fast, and your visitors are looking for facts they can trust.
For a successful tax season marketing campaign, you need to partner with a trusted source that provides reliable and up-to-date information. That’s why we’ve partnered with CNBC, the world leader in business news and real-time financial market coverage.
Sharing educational content from a reputable source not only keeps viewers engaged but also shows them that you understand their interests and pain points and have solutions to help them.
2. Boost your brand experience with educational tax season content
Sharing educational content from a trusted source like CNBC has the power to transform your brand experience. Customers in every vertical are looking for a streamlined personalized service. Relevant and timely information is more likely to keep viewers engaged, proving you know what their interests and pain points are and that you’ve got solutions.
This kind of content works best in high-dwell areas like waiting rooms, where people have time to sit, watch, and absorb more information. Plus, it has the added benefit of reducing perceived wait times, contributing to a better customer experience overall.
The WovenContent library contains hundreds of hours of premium, rights-cleared content from 150+ providers.
Sign up for your free 30-day trial today to explore the full catalog!
3. Leverage digital screens to share video content
Digital signage is a powerful tool to share video content that can leave a lasting impression on your visitors. The human brain is highly visual, it processes visual information 60,000 times faster than text, and we remember it for longer.
However, to send a message that sticks clear in the mind for the longest time, share content with audio as well as a visual component. Visuals on their own have a 35% retention rate after 72 hours, but audio-visual content has a retention rate of almost double that at 65% after the same period of time.
For more information on how to you can use in-location screens as part of a tax season marketing campaign, get in touch, or sign up for your free 30-day trial today.
Written by Katy Farmer
