Not being able to try the products and the lack of physical shopping experience is still the biggest drawbacks of online shopping. Despite the growth of e-commerce, more online retailers are looking to establish a physical presence to engage with their customers and be able to provide a better shopping experience.  Competition is increasing – rapidly and dramatically – with the rise of online markets versus traditional brick and mortar establishments. With a plethora of options at their fingertips, customers can feel overwhelmed while looking for items to buy. If done right, digital signage is an effective tool to engage with your customers and provide them information that they need to keep them coming back.

 

Digital Signage Helps You Connect to Your Customers

Digital signage builds commonality with your customer. Screens across your store or establishment can remind customers of upcoming sales, offers, promotions, etc. They can also reinforce your company’s ideals, goals, and, most importantly, feature content and products you have to offer. Customers will feel more familiar with your offerings and may even spread the word to their neighbors to shop with them.

Your Audience Isn’t Reading. They Are Watching.

Humans are visual creatures. Visuals are processed 60,000x faster than text alone. People make decisions based on what they see but it’s not easy to be a visible brand in a fast-paced digital world.  Be where your customer attention is with digital signage setups, no matter what screen is used. Placing screens near the checkout aisle, at the storefront, and even at the clearance section is helpful for hurried customers. This also goes hand in hand with the next reason down below!

Approximately 65 percent of the population are visual learners. Click To Tweet

 Digital Signage Content to Engage Your Customers

 

Content is key; pick great content that either supplements or directly advertises your products. If you have a creative team, they can make simple visuals that can attract and inform customers about upcoming store events or offers. Remember: less is more! Don’t interrupt your customers but influence them. People don’t hate ads if they’re relevant to the context and useful for them. Short, simple messages within your content playlists can go a long way with informing customers.

 

 Written by Jeremy C. Curimao

 

About the author
Susie has 20+ years’ experience bringing groundbreaking media services and technologies to market in Europe and the US. She has worked for a number of companies in various technology, product development and senior management roles including the BBC, Abekas, Virage, and Premier Retail Networks. In late 2010 Susie saw a unique opportunity for a solution that would allow marketers and network operators to manage their own branded video networks on TV, web and mobile screens with a combination of easy to use programming, tools, and access to premium content. Wovenmedia was launched in 2011 and the company’s vision continues to grow and evolve under Susie’s leadership.