SESSION RECORDING
Unifying In-Store RMNs and Programmatic Advertising
ABOUT THE SESSION
Watch Wovenmedia’s Chief Operating Officer Jeff Karnes and Place Exchange’s Chief Operating Officer Jason Shao as they share insights on leveraging In-Store Retail Media Networks (RMNs) and programmatic advertising to enhance in-store experiences and drive revenue.
Key Takeaways
- Creating Private Marketplaces
- Enable endemic brands to advertise on in-store RMNs through programmatic SSPs.
- Discover how in-store RMNs and programmatic ads partnerships allow brands to connect with retail audiences more effectively, and drive more ad dollars from large, national brands to in-store RMNs.
- Integration with RMN CMS
- Learn how seamless integration between programmatic SSPs and RMN Content Management Systems enhances in-store advertising.
- Deliver dynamic ad content with linear TV attributes directly to in-store screens.
- Use advanced features like day-parting and geo-targeting to engage your customers with relevant messaging.
- Importance of Metrics
- Understand why metrics like audience measurement and sales lift are crucial for driving closed-loop attribution.
- Discover how data can help you track performance, and maximize the return on investment of your in-store RMN.