5 Ways Your Business Can Leverage Video Marketing in 2026
Video content has become the cornerstone of successful digital marketing strategies. With platforms like Tiktok, Instagram Reels, YouTube Shorts, and emerging AI-powered video platforms reshaping how consumers engage with brands, video marketing is no longer optional, it’s essential. Studies show websites with embedded videos are 50x more likely to rank higher in search results, and video content generates social video generates 1200% more shares than text and images combined. Not only is video more engaging than written content, but more information is delivered to your customers in a shorter amount of time. This means people are more likely to understand what you are selling and make their purchasing decision.
Video marketing can look intimidating, but you don’t need a Hollywood budget to make it work. With smartphones capable of 4K recording and accessible editing tools powered by AI, any business can create compelling video content. Here are five proven ways your business can harness the power of video marketing in 2026 to drive growth, engage customers, and strengthen your brand presence.
1. Use Video Marketing for Product Information and Customer Reviews
Modern customers demand instant understanding of your products or services. Video marketing is an engaging and fast way to do that. These videos should be concise, typically under 90 seconds, but packed with value
Video content can be used throughout your customer journey and website. For example, an e-commerce site might show different product angles based on its use cases. User-generated content (UGC) videos featuring real customers using your products have proven 2.4x more effective than brand-created content. Encourage customers to create authentic review videos and feature them prominently on your product pages. This approach helps bridge the gap between online and offline shopping experiences while building social proof. Using video is a great way to close the gap between online and offline.
2. Let Your Customers Get to Know You With Authentic Behind-The-Scenes Videos
Purpose-driven marketing has evolved from a trend to a consumer expectation in 2026. Today’s customers, particularly Gen Z and millennials, actively seek brands that align with their values and demonstrate genuine commitment to social and environmental causes.
Behind-the-scenes video content that showcases your team, company culture, and impact initiatives builds deeper connections with your audience. These videos should feel authentic and unpolished rather than overly produced. Consider featuring employee stories, sustainability efforts, community involvement, or the journey behind your products.
3. Videos Are Not Just for Online Spaces: Integrate Video Content Across Touchpoints
Sharing videos on social media and on your website is a great way to create online traffic to your site. Moreover, video content can be used throughout your customer journey. For brick-and-mortar stores, one way to streamline the online and offline experience for your customers is to use in-store retail media networks. In-store RMNs use screens and projectors to showcase the best of your company and products with engaging video content to entertain and inform customers of the latest deals and sales. Using screens and in-store retail media networks not only can be a new revenue stream through advertising, but it also reduces the overall cost and carbon footprint, as there are no printing and delivery fees. You can easily change your video content across hundreds of screens with the click of a button. This means your video marketing is always relevant and up to date.
If you want to know more about what in-store RMNs can do for your business, contact our experts today.
4. Master Short-Form Content for Maximum Reach
Short-form video content continues to dominate social media, with platforms prioritizing content under 60 seconds. However, the strategy has evolved beyond entertainment to include educational, inspirational, and community-building content. Video content is an amazing opportunity to show off your creative side. And successful brands in 2026 need to keep track of new trends. Develop a content strategy that balances trending audio and formats with your unique brand voice. Behind-the-scenes content, quick tips, customer spotlights, and day-in-the-life videos perform exceptionally well. The key is consistency and authenticity. Users engage more with relatable, genuine content than highly polished ads.
5. Position Your Brand as a Trusted Authority With Educational Video Content
Educational video content has become one of the most effective ways to build trust and establish thought leadership. Banks, for example, can create educational videos that talk customers through applying for mortgages or what different bank accounts can offer. These videos are not necessarily about sales or generating leads either, but instead, about building trust between you and your customer. Once a person begins to view you as an expert in your field, they are much more likely to become a customer.
Consider developing video series that dive deep into industry topics, host expert interviews, or create comprehensive guides that address common customer questions. This content not only builds trust but also improves your SEO performance and establishes your brand as a go-to resource in your field.
Looking Forward: The Future of Video Marketing
Video marketing in 2026 extends far beyond online platforms—it’s about creating seamless experiences that connect digital and physical spaces. As consumers move between online research and in-store shopping, video marketing must bridge these touchpoints to deliver consistent, engaging messaging. This approach ensures your brand message remains consistent while adapting to different environments and customer mindsets.
Whether you’re creating entertaining short-form content for social media or informational product videos for your website, the key is developing a video marketing strategy that works across all customer touchpoints.
As specialists in in-store retail media networks, we understand how to seamlessly integrate your existing video content into physical retail environments. Contact our team today to discover how we can help extend your video marketing strategy into brick-and-mortar spaces, creating a truly unified customer experience that drives results both online and offline.
Written by Alexandra Wyllie