However, times are changing. According to e-Marketer, Amazon is now a solid 3rd in terms of US ad revenue and is growing faster than both Google and Facebook, numbers one and two on that list, respectively. Like Amazon, Walmart has decided that digital signage advertising is now a strategic part of what they offer to their customers and suppliers. In the past, they were content to monetize around the margins of activity. But moving forward, they believe it will be an important and strategic effort and financially material to their business. Kroger, Target, and others are following along as well.
Massive opportunity for retailers
According to Forrester Research, Google has approximately 240 million monthly users in the US. Facebook and Amazon.com about 200 million. Walmart.com has 140 million US users per month. But Walmart also has 300 million shoppers who enter their brick & mortar stores every month!
New in-store shopping experience
Pay attention to major retailers as they begin to wake up from their long Internet slumber. Who knows? Maybe to compete in the future Google will start selling protein shakes and potato chips.
Written by Michael Hiatt