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Digital Signage Software and the Innovator’s Dilemma
Digital Signage software companies could learn a lot from Clayton Christensen’s famous book The Innovators Dilemma. The idea that large established companies can fail by innovating based on the needs of their current customers by making existing digital signage...
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Digital Signage Software and the Innovator’s Dilemma
Digital Signage software companies could learn a lot from Clayton Christensen’s famous book The Innovators Dilemma. The idea that large established companies can fail by innovating based on the needs of their current customers by making existing digital signage...
Digital signage solutions in the office – don’t ignore the demands of a modern workplace
When I entered the corporate world, I was enamored with the beautiful high-rises in my city. I was so attracted to both the modern glass-faced skyscrapers and the quirky older buildings that pepper San Francisco. I, like many of my peers, wanted to work in an...
Digital signage in Showrooms : An affordable way to impact customer perceptions
Showrooms are all about customer perception and customer experience. The mastery of seducing the customers’ perception into loving your showroom, and consequently, your brand can be both costly and challenging. However, with some smart insights and a well-functioning...
Digital signage in waiting rooms: Kill the boredom of the wait
Too many times in life we have to endure the pain inflicted on us by having to wait in waiting rooms without proper digital signage. When we are in a doctor’s office, an automotive dealership or whatever it might be, we find ourselves chained to a dull room, for what...
The future of brick and mortar retailers: New customer. New expectations.
Brick and mortar stores are in the midst of a radical change. Customer expectations for brick-and-mortar store experiences are evolving and ever-growing. Maintaining customer loyalty is becoming increasingly hard . Some analysts are predicting store closures could hit...
Digital Signage is the Superior Solution for Universities and Students
Brick and mortar stores are in the midst of a radical change. Customer expectations for brick-and-mortar store experiences are evolving and ever-growing. Maintaining customer loyalty is becoming increasingly hard . Some analysts are predicting store closures could hit...
Why Having Relevant Digital Signage Content Should be Your #1 Priority
70% of colleges and universities already use digital signage on their campuses. This must mean there are measurable and meaningful benefits to this, right? Yes, is the answer. Let’s look at some of the key reasons campuses across the country are adopting an engaging...
Don’t waste your space. Turn Wait Times into Informative and Engaging Experiences
For the modern marketer, a good marketing strategy and digital content management is key. In 2019 we see a digital world overloaded with video content everywhere we go. There is an exceptional and ever-growing amount of content made available every day, every minute,...
Some Tips To Build Your Unique Digital Signage Strategy
Sitting at my local car dealership the other morning, waiting in the lounge area for my car maintenance to be finished, I couldn’t help but notice how everyone’s eyes were on their phone, or computer (myself included) vs watching what was running on the lounge TV...