Learn how to engage, improve customer experience, upsell and increase revenues with the latest Digital Signage news and updates.
The World of Digital Signage. Thinking Outside the 16:9 Box.
The ever-changing, shape-shifting, fluid world of Digital Signage. As digital screens continue to pop up just about everywhere, the size and shape of them seem to be almost unlimited. Gone are the days when digital signage is confined to the 16:9 aspect ratio,...
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The World of Digital Signage. Thinking Outside the 16:9 Box.
The ever-changing, shape-shifting, fluid world of Digital Signage. As digital screens continue to pop up just about everywhere, the size and shape of them seem to be almost unlimited. Gone are the days when digital signage is confined to the 16:9 aspect ratio,...
Digital Signage Can Help You to Connect With Your Customers
Not being able to try the products and the lack of physical shopping experience is still the biggest drawbacks of online shopping. Despite the growth of e-commerce, more online retailers are looking to establish a physical presence to engage with their customers and...
Digital Signage Is The Next Big Revenue Driver
Last week I saw an ad pop up on my kindle for a Thigh Master. I had big hair and it was 1988 the last time I recall seeing Suzanne Sommers promoting the dream of toned thighs. I want to assure you that I did not spend my hard-earned cash on such nonsense, but there...
What is Digital Signage?
If you live in an urban or suburban area chances are you run into digital signage screens several times a week, possibly several times a day. The screens that tell you what’s on the menu at your local fast food restaurant, let you know which terminal for your flight,...
Retailers: the Next Big Thing in Media
The top retailers in the United States are sleeping giants in the world of advertising. They have been hesitant to fully embrace the role of media company—providing information as readily as physical products. This is largely due to the idea that anything (including...
3 Reasons Why Content Partnerships are so Important to Drive Customer Engagement
The media and broadcast industry is a multi-varied, complex organization. Simply put, it’s made up of companies both large and small encompassing television, cable, film, music, sports, news, and more. This industry aims to drive customer engagement through...
5 Reasons to Start Using Digital Signage Displays Today
Customers all around the world become more technologically savvy and adopt new digital tools quickly. On one hand this high technology usage reduces the human touch and make us less social. According to McKinsey, many companies expect to save more than 40 percent by...
The Two Worlds of Digital Signage
What is under the Digital Signage umbrella? Digital Signage Expo - DSE 2019 is in the books, and as I walked the floor of the Las Vegas Convention Center last week it reaffirmed to me that there are two distinct divisions of the digital signage landscape. Although...
How Digital Signage is Changing Brand Communication
Any company that does some sort of brand communication hopes to reach its target audience with the least possible cost. And those companies rightly assume that only by reaching the precise customer, through the most effective media channel, they will get the chance to...