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Can You Be Both Global and Local At The Same Time?: Building Glocal Customer Experience
McDonald's is McDonald's everywhere right? The same Golden Arch and the same big Mac. Or take Coca Cola, the same bottle and the same taste everywhere. A BMW is the same BMW and the same ultimate driving machine. We tend to believe that brands that achieved globally...
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Can You Be Both Global and Local At The Same Time?: Building Glocal Customer Experience
McDonald's is McDonald's everywhere right? The same Golden Arch and the same big Mac. Or take Coca Cola, the same bottle and the same taste everywhere. A BMW is the same BMW and the same ultimate driving machine. We tend to believe that brands that achieved globally...
Announcement: Growth Advertising Manager
Job Description: Create and execute advertising programs focused on customer acquisition, targeting key audiences across different stages of the sales cycle. Refine and execute integrated marketing strategy to drive brand awareness, lead acquisition and pipeline...
Innovate To Solve Problems
As a participant at the World Congress on Information Technology 2019 (WCIT 2019), which was held from October 6-9 in Yerevan, Armenia, I could not help but to reflect on years past on the journey we at Wovenmedia had taken to hire some of our technical resources in...
Digital Signage is the Superior Solution for Universities and Students
70% of colleges and universities already use digital signage on their campuses. This must mean there are measurable and meaningful benefits to this, right? Yes, is the answer. Let’s look at some of the key reasons campuses across the country are adopting an engaging...
Digital Out Of Home Is Brighter Than Ever: The Rising Of 4K Content
The potential of Digital Out-of-Home is wide and vast. With every new opportunity in place-based media, comes a new opportunity for data collection based on targeting, and engagement. There are displays everywhere you go. If they are successful, they’re incorporating...
Digital Signage Software and the Innovator’s Dilemma
The potential of Digital Out-of-Home is wide and vast. With every new opportunity in place-based media, comes a new opportunity for data collection based on targeting, and engagement. There are displays everywhere you go. If they are successful, they’re incorporating...
Digital signage solutions in the office – don’t ignore the demands of a modern workplace
Digital Signage software companies could learn a lot from Clayton Christensen’s famous book The Innovators Dilemma. The idea that large established companies can fail by innovating based on the needs of their current customers by making existing digital signage...
Digital signage in Showrooms : An affordable way to impact customer perceptions
When I entered the corporate world, I was enamored with the beautiful high-rises in my city. I was so attracted to both the modern glass-faced skyscrapers and the quirky older buildings that pepper San Francisco. I, like many of my peers, wanted to work in an...
Digital signage in waiting rooms: Kill the boredom of the wait
Showrooms are all about customer perception and customer experience. The mastery of seducing the customers’ perception into loving your showroom, and consequently, your brand can be both costly and challenging. However, with some smart insights and a well-functioning...