What are the main KPI’s (Key Performance Indicators) for retailers? There are a few that we can guess – revenue, upsell, stock, etc. It’s clear that as we move forward in a truly digital age, one KPI must be digital customer experience. This requires a deep dive...
One of the most critical questions that all enterprises should be able to answer: Are you providing a consistent customer experience across all channels, both online and offline? The new enterprise battlefront is the customer experience. Customers no longer base their...
McDonald’s is McDonald’s everywhere right? The same Golden Arch and the same big Mac. Or take Coca Cola, the same bottle and the same taste everywhere. A BMW is the same BMW and the same ultimate driving machine. We tend to believe that brands that...
Showrooms are all about customer perception and customer experience. The mastery of seducing the customers’ perception into loving your showroom, and consequently, your brand can be both costly and challenging. However, with some smart insights and a well-functioning...
Brick and mortar stores are in the midst of a radical change. Customer expectations for brick-and-mortar store experiences are evolving and ever-growing. Maintaining customer loyalty is becoming increasingly hard . Some analysts are predicting store closures could hit...
For the modern marketer, a good marketing strategy and digital content management is key. In 2019 we see a digital world overloaded with video content everywhere we go. There is an exceptional and ever-growing amount of content made available every day, every minute,...
