McDonald’s is McDonald’s everywhere right? The same Golden Arch and the same big Mac. Or take Coca Cola, the same bottle and the same taste everywhere. A BMW is the same BMW and the same ultimate driving machine. We tend to believe that brands that...
Showrooms are all about customer perception and customer experience. The mastery of seducing the customers’ perception into loving your showroom, and consequently, your brand can be both costly and challenging. However, with some smart insights and a well-functioning...
Brick and mortar stores are in the midst of a radical change. Customer expectations for brick-and-mortar store experiences are evolving and ever-growing. Maintaining customer loyalty is becoming increasingly hard . Some analysts are predicting store closures could hit...
For the modern marketer, a good marketing strategy and digital content management is key. In 2019 we see a digital world overloaded with video content everywhere we go. There is an exceptional and ever-growing amount of content made available every day, every minute,...
Sitting at my local car dealership the other morning, waiting in the lounge area for my car maintenance to be finished, I couldn’t help but notice how everyone’s eyes were on their phone, or computer (myself included) vs watching what was running on the lounge TV...
Not being able to try the products and the lack of physical shopping experience is still the biggest drawbacks of online shopping. Despite the growth of e-commerce, more online retailers are looking to establish a physical presence to engage with their customers and...
