by Guest Blogger | Feb 26, 2019 | Content, Customer Experience, Digital out-of-home advertising, Digital Signage, Programming
Programming for digital screens doesn’t have to be too complicated, but it does require one key thing: a programming strategy. I’ve often found in working with most clients that having a clear and concise programming strategy is often the one thing that doesn’t exist...
by Tainah Costa | Feb 12, 2019 | Customer Experience, Digital Signage, Retail, Return on Investment
Brands compete to upsell, drive growth and increase return on investment. But today, thanks to social media and other digital out of home advertising, smarter brands have a wealth of new opportunities to improve the customer experience and be able to achieve the best...
by Guest Blogger | Jan 30, 2019 | Customer Experience, Digital Signage, Digital Signage Content, Retail, Return on Investment
Developing and executing on a Digital Signage strategy can be daunting. So, you may find yourself asking, is it all worth it? I could simply respond yes! However, there are so many statistics now that validate the return on investments of an effective Digital...
by Aybike Kose | Jan 22, 2019 | Content Management, Customer Experience, Digital Signage, Digital Signage Content, Retail
Well let’s hope that in spite of all the AI talk, we are still far from the rise of the machines. Our beloved Terminator is hopefully still far away, at least for this generation. However, the debate over whether we gaze at our digital screens too much is already...
by Guest Blogger | Jan 14, 2019 | Customer Experience, Digital Signage, Digital Signage Content
Content creation for digital signage is more like designing an outdoor billboard than a TV spot, even though the medium of digital signage is video. Like outdoor, you have a tiny window of time to get the customer’s attention, boost customer engagement and improve...
by Aybike Kose | Jan 8, 2019 | Customer Experience, Retail
The competitive landscape for retailers has become complex – that is a fact. There is a great deal of focus on e-commerce and digital marketing, and rightfully so. The challenge for traditional brick and mortar retailers has become how to engage with consumers both in...
