Positive brand communication techniques during the global pandemic

Positive brand communication techniques during the global pandemic

Without a doubt, the COVID-19 pandemic has become one of the largest defining events of 2020. This unprecedented public health crisis brings many communication challenges that affect all companies, including their employees and customers. Many companies have paused...
For 2020 and beyond, retailers should take advantage of their in-store traffic as it relates to advertising monetization

For 2020 and beyond, retailers should take advantage of their in-store traffic as it relates to advertising monetization

Retailers have made significant progress over the past decade elevating their online, e-commerce experience for their customers. Much work remains to close the gap with Amazon and eBay, but traditional retailers are at least fully engaged and taking the online world...