by Guest Blogger | Jun 11, 2019 | Corporate, Creativity, Digital out-of-home advertising, Digital Signage, Digital Signage Project, Digital Signage Strategy
The ever-changing, shape-shifting, fluid world of Digital Signage. As digital screens continue to pop up just about everywhere, the size and shape of them seem to be almost unlimited. Gone are the days when digital signage is confined to the 16:9 aspect ratio,...
by Guest Blogger | Jun 4, 2019 | Content Management, Customer Experience, Digital Signage, Retail
Not being able to try the products and the lack of physical shopping experience is still the biggest drawbacks of online shopping. Despite the growth of e-commerce, more online retailers are looking to establish a physical presence to engage with their customers and...
by Guest Blogger | May 28, 2019 | Digital out-of-home advertising, Digital Signage, Digital Signage Project, Digital Signage Strategy, Retail
Last week I saw an ad pop up on my kindle for a Thigh Master. I had big hair and it was 1988 the last time I recall seeing Suzanne Sommers promoting the dream of toned thighs. I want to assure you that I did not spend my hard-earned cash on such nonsense, but there...
by Guest Blogger | May 15, 2019 | Digital out-of-home advertising, Digital Signage
If you live in an urban or suburban area chances are you run into digital signage screens several times a week, possibly several times a day. The screens that tell you what’s on the menu at your local fast food restaurant, let you know which terminal for your flight,...
by Guest Blogger | May 1, 2019 | Customer Experience, Digital out-of-home advertising, Digital Signage, Retail
The top retailers in the United States are sleeping giants in the world of advertising. They have been hesitant to fully embrace the role of media company—providing information as readily as physical products. This is largely due to the idea that anything (including...
