Job Description: Create and execute advertising programs focused on customer acquisition, targeting key audiences across different stages of the sales cycle. Refine and execute integrated marketing strategy to drive brand awareness, lead acquisition and pipeline...
As a participant at the World Congress on Information Technology 2019 (WCIT 2019), which was held from October 6-9 in Yerevan, Armenia, I could not help but to reflect on years past on the journey we at Wovenmedia had taken to hire some of our technical resources in...
The potential of Digital Out-of-Home is wide and vast. With every new opportunity in place-based media, comes a new opportunity for data collection based on targeting, and engagement. There are displays everywhere you go. If they are successful, they’re incorporating...
Digital Signage software companies could learn a lot from Clayton Christensen’s famous book The Innovators Dilemma. The idea that large established companies can fail by innovating based on the needs of their current customers by making existing digital signage...
Sitting at my local car dealership the other morning, waiting in the lounge area for my car maintenance to be finished, I couldn’t help but notice how everyone’s eyes were on their phone, or computer (myself included) vs watching what was running on the lounge TV...
