Sam’s Club Adds Innovative Feature to Their In-Club Digital Signage Network That Helps Members Prepare for Extreme Weather Events
Joint effort from Wovenmedia, Triad Retail Media and DS-IQ uses local weather conditions to automatically serve hyper relevant video content
San Francisco, CA – April, 2015 – Sam’s Club’s In-Club Digital Signage network has upped the ante on smart in-store video programming. A new feature recently deployed chain-wide across their digital signage network taps into extreme high and low temperatures in local weather data to trigger related ad content appropriate to that Club. When the temperature drops in Des Moines, for example, ads for space-heaters and hot chocolate are automatically triggered to run. When the heat spikes in Tucson, ads for electric fans and frozen desserts are automatically queued up for play.
“This new weather activated feature takes the helpful shopping experience to the next level by making content not only relevant but proactively relevant. We can help our members be prepared and that’s key, especially in areas that experience extreme temperatures,” said Tyrone Ried, senior marketing director in charge of Sam’s Club ICDS. “Any time we can communicate timely product information to our Club members it’s a win for them, our advertisers and for us.”
Called “Weather Watch,” this new weather activated programming feature that will be running in all 640 Sam’s Club locations, builds on last year’s deployment by the three companies providing the Sam’s Club digital signage solution: Wovenmedia, the cloud-based video content, management & distribution platform, Triad Retail Media, who handles all ad sales, trafficking and placement for the network, and DS-IQ, the analytics “backend” that drives the optimization of shopper marketing campaigns.
“Having an ad for snow tires automatically activated only in club locations where it’s actually snowing is a huge benefit for both the retailer and the advertiser,” said Mike Hiatt, VP Digital Signage for Triad Retail Media. “Not only does it present an extremely efficient use of a sponsor’s ad dollars, it provides the kind of relevant service to the member that boosts club loyalty.”
“Providing product information that is proactively relevant helps Sam’s Club Members manage their busy schedules,” said Susie Opare-Abetia, CEO of Wovenmedia. “Since last year’s launch we’ve been working with our partners at Triad and DS-IQ to make the network more valuable to Sam’s Club Members. This feature is the first of many shopper-centric innovations we plan to roll out in the coming year.”
Wovenmedia is a provider of cloud-based enterprise video publishing solutions and content aggregation services for multi-screen delivery. Wovenmedia’s clients create highly engaging, custom branded video channels by combining their own content with content from leading media companies. Wovenmedia-powered video networks currently reach 43 million viewers on 28,000 place-based screens in over 2,000 locations, and on a variety of web and mobile networks.
About Triad Retail Media:
Triad Retail Media creates, manages and operates digital media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides a richer online shopping experience while giving brands opportunities to engage shoppers when they make purchase decisions. Triad Retail Media’s leading retail partners include Walmart, eBay and many other notable retailers. Headquartered in St. Petersburg, Florida, Triad employs more than 560 people across 12 offices worldwide.
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