MIX Enterprises Taps Wovenmedia ro Provide Video Content for Digital Signage Network Roll-Out in 100 Locations.
Partnership builds on growing list of verticals using Wovenmedia’s massive library of rights-cleared video content, curated from over 120 top-tier content publishers.
San Francisco, CA – January, 2015 – Mix Enterprises, operators of MixTiVi (mixtivi.com) a digital-out-of-home marketing solution for the Hair & Nail Salon space, and Wovenmedia (wovenmedia.com), a provider of licensed third-party content as part of their cloud based enterprise video publishing solution, announce that Mix TiVi will feature Wovenmedia content on it’s recently launched digital signage network running in 100 locations nationwide.
Currently, Wovenmedia licenses it’s pool of third-party video content to digital signage networks seen in over 2,500 locations including electronics retailers locations healthcare waiting rooms, and Auto Service centers. The addition of Mix TiVi’s Salon Network allows Wovenmedia to further broaden it’s library of rights-cleared content that already includes partner providers such as Access Hollywood, CBS, Hallmark Channel, MGM and PBS.
“With each new vertical we enter, we’re charged with finding compelling, relevant and informational video content that matches each new audience.” said Joellen Jacobs, VP Programming & Production for Wovenmedia. “For the Hair & Nail salon space we went out and acquired new infotainment content partners including Life Minute TV, Beauty TV, and DIY TV, to satisfy the very specific programming strategy and core demographic audiences presented by Mix TiVi.”
“When it came time to launch our new Salon Network, we found that Wovenmedia had just the right mix of beauty, fashion, entertainment, and women’s health content to engage our mostly female customer base,” said Francois Huynh, CEO and President of Mix Enterprises. “Because they add new content every week, we can provide a relevant, up to date “show” for our clients who visit our salons every 10 days, on average.”
“We’re excited to be working with a dynamic, forward thinking marketer like Mix Enterprises,” said Opare-Abetia, Co-Founder, CEO of Wovenmedia. “And the fact that Mix puts us in an entirely new vertical is the icing on the cake. ”
About Mix Enterprises:
Headquartered in Irvine, CA, Mix Enterprises provides digital-out-of-home marketing solutions to the Hair & Nail Salon space. Targeting the south after demographic of women aged 25-50, their “Mix Tivi” network is currently running in 100 upscale Hair & Nail Salon locations, reaching 300,000 viewers and totaling 1,200,000 impressions per month. To find out more please visit mixtivi.com
Wovenmedia is a provider of cloud-based enterprise video publishing solutions and content aggregation services for multi-screen delivery. Wovenmedia’s clients create highly engaging, custom branded video channels by combining their own content with content from leading media companies. Wovenmedia-powered video networks currently reach 43 million viewers on 28,000 place-based screens in over 2,000 locations, and on a variety of web and mobile networks.
Mix Enterprises / Mix TiVi Contact: