Spectrio Partners with Wovenmedia to Deploy Video Networks in Hundreds of US Locations
TAMPA, FL, December 30th 2012 – Spectrio (www.spectrio.com), a provider of video based marketing solutions, is announcing a wide-ranging partnership with Wovenmedia (wovenmedia.com), a provider of cloud based enterprise video publishing solutions. The partnership will allow Spectrio to access and distribute highly engaging, relevant content to a variety of place-based video networks using the Wovenmedia platform.
As a result of this new partnership, Spectrio will be utilizing Wovenmedia’s cloud Video Publishing Service, to create, manage and publish branded video channels to hundreds of screens throughout the US, reaching audiences across multiple demographics. The Wovenmedia Video Service combines a suite of web tools with access to a licensed pool of third party content from premium providers, content that can be displayed alongside custom video messages created by Spectrio, enabling a compelling branded video experience for each network.
“This partnership with Wovenmedia will be beneficial to our clients by allowing us to offer them custom-created branded networks, targeted to the right audiences using our video messaging solutions,” said Aaron Kleinhandler, principal & CEO of Spectrio. “We believe Wovenmedia’s cloud video solutions will help us provide a fully realized video messaging and content solution to our clients based in a variety of industries, including healthcare, auto dealerships and quick service food restaurants.”
“Wovenmedia gives businesses a cost-effective way to manage and deliver custom video experiences to better connect with their audiences on TV, web or mobile screens,” said Susie Opare-Abetia, Co-Founder, CEO of Wovenmedia. “We give our customers access to a unique suite of easy to use web-tools and great content, and we are thrilled to be partnering with a strong audio-video marketing company like Spectrio.”
Headquartered in Tampa, Fla., Spectrio provides audio and video based solutions to help clients deliver effective marketing messaging to their customers. The company creates and delivers a variety of multimedia marketing solutions, including: producing and recording on-hold telephone messages, IVR prompts and automated attendant greetings; digital signage solutions for waiting areas, retail spaces and interactive kiosk applications; public space music and location specific “storecast” messaging; multimedia enhancements for the Web, and custom video applications. The company has annual revenues of approximately $17 million and 72 employees. With audio and/or video marketing solutions in place in approximately 40,000 U.S. locations, the company is among the top five providers in the telephone on-hold messaging industry.
Headquartered in San Francisco, CA, Wovenmedia is a privately held company founded in 2010 and led by a team of technologists and media professionals, on a mission to redefine the way enterprises use video to engage their customer base across multiple viewing platforms. The company’s founders have deep roots in traditional and new media, end-to-end video technologies, and place-based video networks. To find out more please visit wovenmedia.com.